Digital Marketing Executive

Equinox research & advisors; Pune District; On-site; INR 300,000 - 540,000; Full time

Job summary

Equinox research & advisors is seeking a digital marketing associate to plan and execute campaigns across platforms, manage social media handles, and create engaging content. The role includes optimizing SEO, monitoring ads, and performing market research to uncover new opportunities.

You will analyze campaign performance using Google Analytics, support lead generation, and prepare basic performance reports while staying current with digital marketing trends. 0–3 years experience preferred.

Qualifications

• 0–3 years of experience in Digital Marketing.
• Good communication and content-writing skills.
• Creative, proactive and willing to learn.
• Ability to analyse campaign performance and make improvements.
• Candidates with internships, certifications or practical projects may be considered.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage social media platforms such as Instagram, Facebook, LinkedIn and YouTube.
• Create and coordinate engaging content for social media and digital channels.
• Handle SEO activities to improve website visibility and rankings.
• Manage Google Ads / Meta Ads and monitor campaign performance.
• Conduct market and competitor research to identify new opportunities.
• Track and analyse campaign performance using Google Analytics and other tools.
• Support lead generation and retargeting campaigns.
• Prepare basic marketing reports and provide performance insights.
• Stay updated with the latest digital marketing trends and tools.

Skills

Digital marketing

Social media management

Content creation

SEO

PPC/ads management

Analytics (GA)

Market research

Lead generation

Reporting

Trend tracking

Tools

Google Analytics

Google Ads

Facebook/Instagram Ads

LinkedIn Ads

SEO tools

Job description

Role & responsibilities

• *Plan and execute digital marketing campaigns across various platforms.
• *Manage social media platforms such as Instagram, Facebook, LinkedIn and YouTube.
• *Create and coordinate engaging content for social media and digital channels.
• *Handle SEO activities to improve website visibility and rankings.
• *Manage Google Ads / Meta Ads and monitor campaign performance.
• *Conduct market and competitor research to identify new opportunities.
• *Track and analyse campaign performance using Google Analytics and other tools.
• *Support lead generation and retargeting campaigns.
• *Prepare basic marketing reports and provide performance insights.
• *Stay updated with the latest digital marketing trends and tools.

Preferred candidate profile

• *0-3 years of experience in Digital Marketing.
• *Good communication and content-writing skills.
• *Creative, proactive and willing to learn.
• *Ability to analyse campaign performance and make improvements.
• *Candidates with relevant internships, certifications or practical project experience may also be considered.