Digital Marketing Executive

IVLogix Pvt Ltd; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

IVLogix Pvt Ltd in Pune seeks an experienced digital marketing professional to plan and run campaigns across SEO, PPC, social media, email, and content marketing. You will optimize on-page and off-page SEO, create and manage paid campaigns, and develop data-driven strategies to grow leads and revenue.

The role requires strong analytics, cross‑functional collaboration, and the ability to report insights that improve campaign ROI. Excellent communication and problem-solving skills are essential.

Qualifications

• 4-6 years of hands‑on experience in Digital Marketing.

Responsibilities

• Plan and execute digital marketing campaigns across SEO, PPC, Social Media, Email Marketing, and Content Marketing.
• Manage On-Page and Off-Page SEO, including keyword research, content optimization, link building, and improving organic rankings.
• Plan, manage, and optimize Google Ads, Meta Ads, and other paid campaigns to achieve lead generation and ROI targets.
• Manage social media platforms and develop engaging content to increase brand awareness, engagement, and reach.
• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Monitor and analyze campaign performance using Google Analytics, Google Search Console, and other marketing tools.
• Prepare regular performance reports and provide actionable insights for improving campaign results.
• Coordinate with content, design, and development teams to ensure effective execution of digital campaigns.
• Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and industry best practices

Skills

Digital marketing

SEO

PPC/SEM

Social media marketing

Email marketing

Content marketing

Analytics

Campaign management

Communication

Problem solving

Tools

Google Analytics

Google Search Console

Google Ads

Meta Business Suite

SEO tools

Job description

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, PPC, Social Media, Email Marketing, and Content Marketing.
• Manage On-Page and Off-Page SEO, including keyword research, content optimization, link building, and improving organic rankings.
• Plan, manage, and optimize Google Ads, Meta Ads, and other paid campaigns to achieve lead generation and ROI targets.
• Manage social media platforms and develop engaging content to increase brand awareness, engagement, and reach.
• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Monitor and analyze campaign performance using Google Analytics, Google Search Console, and other marketing tools.
• Prepare regular performance reports and provide actionable insights for improving campaign results.
• Coordinate with content, design, and development teams to ensure effective execution of digital campaigns.
• Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and industry best practices.

Required Skills:

• 4-6 years of hands‑on experience in Digital Marketing.
• Strong knowledge of SEO, Google Ads, Meta Ads, Social Media Marketing, Email Marketing, and Content Marketing.
• Experience with Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and SEO tools.
• Strong analytical, communication, creative thinking, and problem‑solving skills.
• Ability to independently manage campaigns and deliver measurable results.