Digital Marketing Executive

Hungry Bird It Consulting Services; NTR, Visakhapatnam; On-site; INR 300,000 - 500,000; Full time

Job summary

Hungry Bird IT Consulting Services Pvt Ltd!!! in Vijayawada is seeking an experienced Digital Marketing Executive to manage the company's social media and digital presence.

The candidate will be responsible for content planning, social media management, digital campaigns, engagement, analytics, influencer coordination and online brand building. The role focuses on content calendars, campaigns, analytics, influencer coordination, and coordination with designers to produce promotional content,

Qualifications

• Graduate in Marketing, Digital Marketing, Communications or a related field.
• 1-5 years of experience in digital marketing/social media.

Responsibilities

• Manage social media platforms including Instagram, Facebook, YouTube, LinkedIn.
• Develop and execute monthly social media content calendars.
• Create and coordinate posts, reels, stories, videos and promotional content.
• Plan and execute digital marketing campaigns and paid social campaigns.
• Prepare weekly/monthly digital marketing performance reports.

Skills

Social media

Content planning

Copywriting

Meta Ads

SEO basics

Analytics

Campaign optimization

Brand awareness

Education

Bachelor's in Marketing

Tools

Canva

Adobe

Job description

Hello Candidates,

Greetings from Hungry Bird IT Consulting Services Pvt Ltd!!!

Job Title: Digital Marketing Executive Social Media & Digital

Location: Vijayawada

Experience: 1-5 Years

Employment Type: Full-Time

Work Mode: Work from Office

Job Summary

We are looking for an experienced Digital Marketing Executive to manage the company's social media and digital presence. The candidate will be responsible for content planning, social media management, digital campaigns, engagement, analytics, influencer coordination and online brand building.

Key Responsibilities

• Manage social media platforms including Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
• Develop and execute monthly social media content calendars.
• Create and coordinate posts, reels, stories, videos and promotional content.
• Manage daily posting and social media engagement.
• Develop creative content ideas for product promotions and campaigns.
• Monitor comments, messages and customer interactions.
• Coordinate with graphic designers and video creators for content production.
• Plan and execute digital marketing campaigns.
• Manage and optimize paid social media campaigns.
• Track campaign performance, reach, engagement, leads and conversions.
• Monitor competitors and identify digital marketing trends.
• Improve brand awareness and online visibility.
• Coordinate influencer marketing and collaborations.
• Assist in website, marketplace and e-commerce marketing activities.
• Prepare weekly/monthly digital marketing performance reports.
• Maintain consistent brand communication across all digital platforms.

Required Skills

• Strong understanding of social media platforms.
• Knowledge of Meta Ads and digital advertising.
• Good content planning and copywriting skills.
• Basic understanding of SEO and digital analytics.
• Creative thinking and trend awareness.
• Knowledge of Canva/Adobe tools is an advantage.
• Strong communication and coordination skills.
• Good understanding of social media trends and audience engagement.

Qualification & Experience

• Graduate in Marketing, Digital Marketing, Communications or a related field.
• 1-5 years of experience in digital marketing/social media.
• FMCG/consumer brand experience is an advantage.

Key Performance Indicators (KPIs)

• Social media growth.
• Reach and engagement.
• Content performance.
• Lead generation and conversions.
• Paid campaign ROAS/CPA where applicable.
• Brand visibility.
• Consistency and quality of content.