Digital Marketing Executive

Sir Hn Reliance Foundation Hospital; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Sir Hn Reliance Foundation Hospital is seeking a dynamic Social Media Manager to lead the hospital's social media presence. You will own content strategy, campaigns, stakeholder coordination, and performance optimization across platforms.

The role requires 4–6 years in social or digital marketing, strong storytelling, and collaboration with doctors and teams. A healthcare-focused background is preferred, with hands-on use of Meta Business Suite and GA4.

Qualifications

• 4–6 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
• Strong understanding of major platforms (Instagram, Facebook, LinkedIn, YouTube).
• Excellent content writing, storytelling, and communication skills.
• Experience planning and managing digital campaigns.
• Hands-on with Meta Business Suite, GA4, and analytics tools.
• Strong project and stakeholder management skills.

Responsibilities

• Develop monthly and quarterly social media plans aligned with hospital goals.
• Create and manage content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube).
• Coordinate with doctors and teams for content planning and approvals.
• Translate medical information into patient-friendly content.
• Plan and execute awareness campaigns, launches, and doctor profiling.
• Collaborate with agencies, designers, and videographers for timely content.
• Monitor comments and queries, maintain positive brand reputation.
• Track KPIs and generate monthly performance reports; optimize strategy.

Skills

Social Media Marketing

Content Strategy

Digital Marketing

Content Creation

Instagram Marketing

Facebook Marketing

LinkedIn Marketing

YouTube Marketing

Meta Business Suite

Google Analytics GA4

Campaign Management

ORM

Community Management

Healthcare Marketing

Video Marketing

Brand Communication

Content Writing

Education

Bachelor's degree

Digital Marketing certifications

Tools

Meta Business Suite

Google Analytics GA4

Job description

Social Media Manager

Location: Girgoan,Charni Road,Mumbai
Department: Marketing & Communications
Experience: 4 to 6 Years
Industry Preference: Healthcare, Hospital, Pharma, Wellness, Healthcare Marketing

Role & Responsibilities

We are looking for a dynamic and creative Social Media Manager to lead and manage the end-to-end social media presence of our hospital. The ideal candidate will be responsible for content strategy, campaign planning, stakeholder coordination, content creation, social media publishing, community management, and performance optimization across digital platforms. This role requires a strong blend of creativity, analytical thinking, and project management skills.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute monthly and quarterly social media plans aligned with organizational goals.
• Create and manage content calendars across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Identify content opportunities around healthcare awareness, doctor expertise, patient education, services, and hospital initiatives.

Content Creation & Stakeholder Management

• Create engaging social media content including reels, videos, carousels, captions, blogs, and awareness campaigns.
• Coordinate with doctors, clinical teams, and internal stakeholders for content planning and approvals.
• Translate complex medical information into simple, patient-friendly content.

Campaign Execution

• Plan and execute social media campaigns for awareness programs, service launches, doctor profiling, patient stories, and hospital milestones.
• Work closely with creative agencies, designers, and videographers to ensure timely content delivery.
• Manage end-to-end production, including scripting, shoot coordination, editing, and publishing.

Community Management & ORM

• Monitor and respond to comments, messages, and online mentions.
• Ensure prompt resolution of patient queries and escalation of concerns when required.
• Maintain positive brand reputation across digital channels.

Analytics & Performance Optimization

• Track KPIs such as reach, engagement, follower growth, video views, watch time, website traffic, and conversions.
• Generate monthly performance reports and actionable insights.
• Continuously optimize content strategy based on performance data and audience behavior.

Desired Candidate Profile Must Have

• 4 to 6 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and social media trends.
• Excellent content writing, storytelling, and communication skills.
• Experience in planning and managing digital campaigns.
• Hands-on experience with Meta Business Suite, Google Analytics (GA4), and social media analytics tools.
• Strong project management and stakeholder management skills.

Preferred

• Experience in Healthcare, Hospital, Pharma, Wellness, or Healthcare Communication.
• Basic understanding of video production, reels, and content shoots.
• Experience working with doctors, healthcare professionals, or healthcare brands.

Key Skills

Social Media Marketing, Content Strategy, Digital Marketing, Content Creation, Instagram Marketing, Facebook Marketing, LinkedIn Marketing, YouTube Marketing, Meta Business Suite, Google Analytics, Campaign Management, ORM, Community Management, Healthcare Marketing, Content Writing, Video Marketing, Agency Management, Brand Communication.

Education

• Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, or a related field.
• Relevant certifications in Digital Marketing or Social Media Marketing will be an added advantage.