Social Media Manager

Drmeets; Sector 10; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Healthcare startup exposure

Creative freedom to experiment

Cross-functional collaboration

Portfolio-building opportunities

Job summary

Drmeets in India, Uttar Pradesh, Sector 10, is seeking a social media specialist to develop strategies across platforms and manage end-to-end content creation. You will plan calendars, create engaging media, and optimize campaigns to grow brand presence in healthcare/healthtech sectors.

Ideal candidates have 6 months to 2 years experience, strong platform knowledge, hands-on editing, and a portfolio of campaigns.

Qualifications

• 6 months to 2 years of experience in Social Media Management, Digital Marketing, Content Marketing or a similar role.
• Strong understanding of Instagram, LinkedIn, Facebook and YouTube.
• Hands-on experience in content creation, graphic designing and video editing.
• Good understanding of Meta Ads / Facebook Ads / Instagram Ads.
• Basic to good knowledge of SEO, Google Ads, digital marketing and performance marketing.

Responsibilities

• Develop and execute social media strategies for Instagram, LinkedIn, Facebook, YouTube and other relevant platforms.
• Plan and manage monthly/weekly content calendars and ensure timely execution.
• Create engaging Reels, short-form videos, carousels, static posts, stories and other digital content.
• Handle end-to-end content creation including ideation, scripting, copywriting, designing, editing and publishing.
• Design social media creatives, marketing collaterals, campaign banners and promotional content.
• Edit videos using DaVinci Resolve, Adobe Premiere Pro, After Effects, CapCut or similar tools.
• Manage and optimise Meta Ads campaigns for awareness, engagement, traffic and lead generation.
• Assist in planning and executing digital marketing campaigns across paid and organic channels.
• Conduct keyword research and implement basic SEO strategies for website, blogs and digital content.
• Write engaging captions, ad copies, scripts, headlines, CTAs and website/marketing content.
• Track social media and campaign performance using relevant analytics tools.
• Monitor metrics such as reach, engagement, CTR, CPC, CPM, CPL, conversions and ROAS.
• Conduct competitor research and identify emerging trends, content opportunities and new marketing channels.
• Collaborate with internal teams to develop content around healthcare, technology, products, events and campaigns.
• Maintain consistency in brand identity, tone of voice and visual communication.
• Stay updated with social media trends, algorithms, digital marketing tools and emerging content formats.
• Leverage AI tools such as ChatGPT, Gemini and other tools to improve content ideation and marketing workflows.

Skills

Social media management

Digital marketing

Content marketing

Graphic design

Video editing

Tools

Canva

Adobe Photoshop

Illustrator

Premiere Pro

After Effects

DaVinci Resolve

Job description

Role & responsibilities

• Develop and execute social media strategies for Instagram, LinkedIn, Facebook, YouTube and other relevant platforms.
• Plan and manage monthly/weekly content calendars and ensure timely execution.
• Create engaging Reels, short-form videos, carousels, static posts, stories and other digital content.
• Handle end-to-end content creation including ideation, scripting, copywriting, designing, editing and publishing.
• Design social media creatives, marketing collaterals, campaign banners and promotional content.
• Edit videos using DaVinci Resolve, Adobe Premiere Pro, After Effects, CapCut or similar tools.
• Manage and optimise Meta Ads (Facebook & Instagram Ads) campaigns for awareness, engagement, traffic and lead generation.
• Assist in planning and executing digital marketing campaigns across paid and organic channels.
• Conduct keyword research and implement basic SEO strategies for website, blogs and digital content.
• Write engaging captions, ad copies, scripts, headlines, CTAs and website/marketing content.
• Track social media and campaign performance using relevant analytics tools.
• Monitor metrics such as reach, engagement, CTR, CPC, CPM, CPL, conversions and ROAS.
• Conduct competitor research and identify emerging trends, content opportunities and new marketing channels.
• Collaborate with internal teams to develop content around healthcare, technology, products, events and campaigns.
• Maintain consistency in brand identity, tone of voice and visual communication.
• Stay updated with social media trends, algorithms, digital marketing tools and emerging content formats.
• Leverage AI tools such as ChatGPT, Gemini and other tools to improve content ideation and marketing workflows.

Preferred candidate profile

• 6 months 2 years of experience in Social Media Management, Digital Marketing, Content Marketing or a similar role.
• Strong understanding of Instagram, LinkedIn, Facebook and YouTube.
• Hands‑on experience in content creation, graphic designing and video editing.
• Good understanding of Meta Ads / Facebook Ads / Instagram Ads.
• Basic to good knowledge of SEO, Google Ads, digital marketing and performance marketing.
• Strong copywriting, creative writing and communication skills.
• Proficiency in Canva is required.
• Knowledge of Adobe Photoshop, Illustrator, Premiere Pro, After Effects and/or DaVinci Resolve is preferred.
• Ability to independently conceptualise and execute social media content.
• Strong creative thinking with an eye for design, storytelling and trends.
• Comfortable working in a fast‑paced startup environment.
• Strong analytical skills and ability to understand social media and campaign performance.
• Candidates with a strong portfolio of social media work, campaigns, designs or videos will be preferred.
• Experience in Healthcare/HealthTech/SaaS/Startup marketing will be an added advantage.

Perks and benefits

• Opportunity to work with a fast‑growing Healthcare & HealthTech startup.
• High ownership and creative freedom to experiment with new ideas.
• Exposure to social media, branding, content, performance marketing and growth.
• Opportunity to work directly with leadership and cross‑functional teams.
• Hands‑on experience in building and scaling a healthcare brand digitally.
• Learning and growth opportunities across multiple areas of digital marketing.
• Dynamic and collaborative work environment.
• Recognition for innovative ideas and measurable marketing outcomes.
• Opportunity to build a strong portfolio of campaigns and digital projects.