Digital Marketing Executive

TechupR; India; On-site; INR 350,000 - 700,000; Full time

Job summary

TechupR in India is seeking a marketing specialist to manage social media, create engaging content, and drive leads across LinkedIn, email, and digital channels.

You will plan campaigns, optimize SEO and ads, perform market research, coordinate with the Sales/BDE team, and report on performance. The role also supports branding, events, webinars, and promotional activities.

This position offers growth in a dynamic marketing environment within TechupR.

Responsibilities

• Manage social media platforms, especially LinkedIn, Instagram & Facebook.
• Create and publish marketing content, posts, blogs, and creatives.
• Generate B2B leads through LinkedIn, email marketing, and digital channels.
• Plan and execute digital marketing campaigns.
• Support SEO, Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct market and competitor research.
• Coordinate with the Sales/BDE team for lead generation and follow-ups.
• Track marketing performance and prepare reports.
• Support branding, events, webinars, and promotional activities

Job description

• Manage social media platforms, especially LinkedIn, Instagram & Facebook.
• Create and publish marketing content, posts, blogs, and creatives.
• Generate B2B leads through LinkedIn, email marketing, and digital channels.
• Plan and execute digital marketing campaigns.
• Support SEO, Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct market and competitor research.
• Coordinate with the Sales/BDE team for lead generation and follow-ups.
• Track marketing performance and prepare reports.
• Support branding, events, webinars, and promotional activities