Digital Marketing Executive

Infotattva Business Solutions OPC Private Limited; Khordha; On-site; INR 300,000 - 600,000; Full time

Job summary

Infotattva Business Solutions OPC Private Limited is seeking a Digital Marketing Executive to plan, execute, and optimize online campaigns across search, social, and display channels.

You will develop SEO strategies, craft engaging content, and manage ad content to improve lead generation and brand visibility.

Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills, with experience in planning and executing digital campaigns.
• Candidates should possess effective Communication skills for collaborating with internal teams and interacting with clients.
• Candidates should possess Web Content Writing skills for creating clear, engaging, and search-optimized content.
• Candidates should possess Web Analytics skills for tracking performance, interpreting data, and optimizing campaigns.
• Knowledge of SEO, PPC, Meta Ads, and Google Ads, and familiarity with major social media platforms and their ad managers.
• Ability to work on-site in Bhubaneswar, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; relevant certifications in digital marketing are an advantage.

Responsibilities

• Plan and execute digital marketing campaigns across search, social, and display channels.
• Develop and implement SEO and social media strategies to boost lead generation and brand visibility.
• Create and update web and ad content to align with marketing goals.
• Monitor campaign performance using analytics tools and optimize accordingly.
• Coordinate with design and development teams to ensure assets meet marketing objectives.
• Provide data-driven recommendations and present results to clients.

Skills

Marketing

Social Media Marketing

Communication

Web Content Writing

Web Analytics

SEO

Google Ads

Meta Ads

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Ads Manager

Meta Ads Manager

Analytics Tools (Google Analytics)

Job description

Company Description

Infotattva Business Solutions OPC Private Limited delivers end-to-end digital solutions, including websites, mobile applications, and custom design and development services. The company helps businesses grow online through SEO, social media marketing, PPC, Meta Ads, and Google Ads campaigns. Infotattva leverages Artificial Intelligence to improve efficiency, performance, and decision-making across digital projects. Strong cyber security practices are followed to keep client platforms safe, stable, and reliable. The team is focused on providing smart, effective, and secure digital solutions tailored to the needs of each business.

Role Description

The Digital Marketing Executive will manage and optimize online marketing campaigns across channels such as search, social media, and display advertising. Responsibilities include planning and executing SEO and social media marketing strategies, creating and updating web and ad content, and monitoring campaign performance using web analytics tools. The role involves coordinating with design and development teams to align digital assets with marketing goals and suggesting data-driven improvements for lead generation and brand visibility. The Digital Marketing Executive will also support client communication, reporting, and presentation of campaign results. This is a full-time, on-site role based in Bhubaneswar.

Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills, with experience in planning and executing digital campaigns.
• Candidates should possess effective Communication skills for collaborating with internal teams and interacting with clients.
• Candidates should possess Web Content Writing skills for creating clear, engaging, and search-optimized content.
• Candidates should possess Web Analytics skills for tracking performance, interpreting data, and optimizing campaigns.
• Knowledge of SEO, PPC, Meta Ads, and Google Ads, and familiarity with major social media platforms and their ad managers.
• Ability to work on-site in Bhubaneswar, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; relevant certifications in digital marketing are an advantage.