Digital Marketing and Creative Designer Executive

Apparel Training & Design Centre(ATDC); Gurugram District; On-site; INR 300,000 - 540,000; Full time

Job summary

Apparel Training & Design Centre (ATDC) invites applications for a Digital Marketing role focused on content creation, social media management, and data-driven campaigns. You will support lead generation, admissions efforts, and brand consistency across channels, while coordinating with multiple internal teams.

A portfolio and relevant certifications are advantageous. Fresh candidates with strong work samples may be considered; 1–2 years of experience is preferred.

Qualifications

• Education: Certificate in Digital Marketing or related field.
• Valuable certifications from Google, Meta, HubSpot, or similar.
• 1–2 years of relevant experience preferred; fresh candidates with strong portfolio may be considered.

Responsibilities

• Plan, create and publish engaging content for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• Manage social-media calendars, audience engagement and campaign coordination.
• Support lead-generation and admissions campaigns through Google Ads, Meta Ads and digital outreach.
• Assist with SEO, website content updates, landing pages and front-end management.
• Monitor campaign performance using Google Analytics 4, Google Search Console, Meta Business Suite and related tools.
• Create and edit short-form videos, reels and promotional content.

Skills

Content creation

Social media marketing

Campaign management

Analytics

Communication

Education

Certificate in Digital Marketing

Google/Meta/HubSpot certifications

Tools

Google Ads

Meta Ads

Google Analytics 4

Job description

Education Qualification:

• Certificate in Digital Marketing/ Marketing/Mass Communication/ Advertising/ Design/ Multimedia/ Information Technology or a related discipline.


• Relevant Certifications from Google, Meta, HubSpot or similar platforms will be an advantage.

Experience :

• Minimum 1 to 2 years of relevant professional experience preferred.


• Fresh candidates with a strong portfolio and demonstrable digital-marketing skills may also be considered.

Key Responsibilities

• Plan, create and publish engaging content for Instagram, Facebook, LinkedIn, YouTube and other digital platforms


• Manage social-media calendars, audience engagement and campaign coordination


• Support lead-generation and admissions campaigns through Google Ads, Meta Ads and digital outreach


• Assist with SEO, website content updates, landing pages and front-end management


• Monitor campaign performance using Google Analytics 4, Google Search Console, Meta Business Suite and related tools


• Design digital and print communication materials, including:


• Social-media creatives and advertisements


• Reports and presentations


• Brochures, prospectuses and newsletters


• Website banners and emailers


• Exhibition, event and institutional branding


• Create and edit short-form videos, reels and promotional content.


• Use AI-enabled tools for content ideation, copy development, image generation and campaign optimization.


• Coordinate with ATDC centres, departments, agencies and external stakeholders to ensure brand consistency and timely execution.

Current digital-marketing roles increasingly combine social-media execution, SEO, paid advertising, analytics, short-form video, AI-assisted content and website management rather than focusing only on graphic-design software.