Digital Marketing Executive

Diplomats Group India; Gurugram District; On-site; INR 500,000 - 700,000; Full time

Job summary

Diplomats Group India in Gurugram is seeking a digital marketing specialist to execute on-page, off-page, and technical SEO strategies, implement AEO practices, and manage ongoing website updates.

You will coordinate with designers and content teams, optimize for search and conversions, and support Google Ads and Meta Ads campaigns while tracking analytics to measure performance.

Qualifications

• Hands-on knowledge of SEO and AEO practices.
• Experience with WordPress or similar CMS platforms.
• Familiarity with Google Analytics 4 and Google Search Console.

Responsibilities

• Execute on-page, off-page, and technical SEO strategies.
• Implement AEO practices to improve visibility across AI-powered search platforms.
• Manage and regularly update websites, landing pages, project details, banners, and creatives.
• Handle website maintenance and development using WordPress or other CMS platforms.
• Conduct keyword research, competitor analysis, and content optimization.
• Coordinate with designers and content teams for digital creatives, blogs, and campaign assets.
• Support Google Ads, Meta Ads, social media marketing, and lead-generation campaigns.
• Track website traffic, rankings, conversions, and campaign performance using analytics tools.

Skills

SEO

AEO

Web analytics

Keyword research

Content optimization

Coordination

Campaign support

Tools

WordPress

CMS platforms

Google Analytics 4

Google Search Console

SEO tools

Google Ads

Meta Ads

HTML/CSS basics

Job description

Location: Diplomats Group Head Office, Sector 65, Gurugram

About the Role

Key Responsibilities

• Execute on-page, off-page, and technical SEO strategies.
• Implement AEO practices to improve visibility across AI-powered search platforms.
• Manage and regularly update websites, landing pages, project details, banners, and creatives.
• Handle website maintenance and development using WordPress or other CMS platforms.
• Conduct keyword research, competitor analysis, and content optimization.
• Coordinate with designers and content teams for digital creatives, blogs, and campaign assets.
• Support Google Ads, Meta Ads, social media marketing, and lead-generation campaigns.
• Track website traffic, rankings, conversions, and campaign performance using analytics tools.

Requirements

• 2–4 years of relevant digital marketing experience, preferably in real estate.
• Hands-on knowledge of SEO, AEO, and website management.
• Experience with WordPress or similar CMS platforms.
• Familiarity with Google Analytics 4, Google Search Console, and SEO tools.
• Basic knowledge of HTML, CSS, Google Ads, and Meta Ads is an advantage.
• Strong analytical, coordination, and execution skills.