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Naukri Dekhe; Gurugram District; On-site; INR 300,000 - 420,000; Full time

Job summary

Nauk Dekhe is seeking an experienced Digital Marketing Executive to plan, execute, and optimize online marketing efforts for the company and clients. You will drive campaigns across web, SEO/SEM, email, social media, and display advertising, building an impactful online presence.

You will analyze performance, run A/B tests, optimize landing pages, and collaborate with internal teams and external agencies to improve conversions and ROI.

Qualifications

• Bachelor's or Master's in marketing or related field.
• Prior digital marketing experience in relevant industry.
• Experience with SEO/SEM, email marketing, and social media marketing.
• Experience in landing page optimization and A/B testing.
• Strong analytical skills and familiarity with analytics tools.

Responsibilities

• Campaign management across web, SEO/SEM, databases, email, social media, and display advertising.
• Build and maintain the company’s presence on social platforms.
• Measure performance using ROI and KPIs across campaigns.
• Analyze data to identify trends and optimize marketing spend.
• Brainstorm and implement strategies to grow digital presence and conversions.
• Plan, execute, and measure experiments to improve conversion rates.
• Collaborate with internal teams to create effective landing pages and UX.
• Perform analytics across channels to optimize the funnel and ROI.
• Coordinate with external agencies and vendors; stay updated on new tech.

Skills

Campaign management

SEO/SEM

Social media marketing

Email marketing

A/B testing

Analytics

Education

Bachelor's or Master's in Marketing

Tools

Google Analytics

NetInsight

Omniture

WebTrends

SEMRush

WordPress

Adobe Photoshop / Canva

Job description

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our as well as our client s online marketing efforts’ The ideal candidate will have a passion for all things internet marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Job Responsibilities’

Campaign Management:digital marketing executive is responsible for planning and executing various digital marketing campaigns. This includes campaigns on the web, SEO/SEM, marketing databases, email, social media, and display advertising.

Social Media Management.

They are also in charge of building and maintaining the company s presence on social media platforms.

Performance Measurement.The executive tracks and reports on the performance of all digital marketing campaigns. They evaluate the success of these campaigns based on predefined goals, such as return on investment (ROI) and key performance indicators (KPIs).

Data Analysis.

The exurtive analyses data to identify trends and insights. This information is then used to optimise marketing spending and campaign performance.

They brainstorm new and creative strategies for growing the company s digital presence and achieving marketing goals.

The excutive plans, executes, and measures experiments and tests to improve conversion rates and campaign effectiveness.

They work closely with internal teams to create effective landing pages and enhance the overall user experience.

Analytics and funnel Optimization.

The excutive uses strong analytical skills to evaluate the entire customer journey across different marketing channels. They identify points where customers either convert or drop off and make improvements accordingly.

The excutive collaborates with external agencies and other vendor partners to support the company s marketing efforts.

They stay updated on emerging technologies and evaluate their potential benefits for the company s marketing strategies.

Thought Leadership.

The Digital Marketing Executive provides valuable insights and leadership in adopting new technologies and strategies when they are suitable for the company s goals.

Educational and Experience Requirements’

Meta Education’

The candidate should have a bachelor s or master s degree in marketing or a related field. This educational background provides the foundational knowledge required for this role.

Work Experience’

The candidate must have prior working experience in the field of digital marketing, particularly within the industry relevant to the company s operations. This experience demonstrates the candidate s familiarity with digital marketing practises specific to the industry.

Campaign Management.

The candidate should have demonstrable experience in leading and managing various digital marketing campaigns. This includes campaigns related to search engine optimisation (SEO) and search engine marketing (SEM), managing marketing databases, email marketing, social media marketing, and display advertising.

The candidate should have experience optimising landing pages. This involves making webpages more effective at converting visitors into customers or leads.

The candidate should have experience with A/B and multivariate experiments. These are techniques used to test different variations of marketing content or strategies to see which performs better. Facebook

The candidate should possess solid knowledge of various website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, and SEMRush. These tools are essential for tracking and analysing the performance of digital marketing efforts.

FacebookAdvertising Expertise.

The candidate should have working knowledge of ad-serving tools and be an expert in Facebook advertising. This includes understanding how to create and optimise advertisements on the Facebook platform.

PPC Campaign Experience,

The candidate should have experience in setting up and optimising pay-per-click (PPC) advertising campaigns on major search engines like Google and Bing.

Technical Skills,

Meta Preferred Skills’

• Experience with content management systems (e.g., WordPress).
• Basic knowledge of graphic design tools like Adobe Photoshop, Canva, or similar.
• Certification in Google Analytics, Google Ads, or Facebook Blueprint is a plus.

Why Join Us?

Competitive salary and benefits package.

Opportunities for professional growth and advancement.

A supportive, inclusive, and collaborative work environment.