Digital Marketing Executive

Proppify Solutions LLP; Chennai; Hybrid; INR 300,000 - 500,000; Full time

Job summary

Proppify Solutions LLP in Chennai seeks a Digital Marketing Executive to plan, execute, and optimize campaigns across channels. You will manage social media, publish web content, and coordinate online initiatives to support brand awareness and lead generation.

Responsibilities include monitoring analytics, preparing performance reports, and using insights to refine strategies. You will collaborate with marketing and product teams, stay updated on trends, and maintain clear communication with

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience planning and managing digital campaigns.
• Excellent communication skills to convey technical concepts.
• Hands-on experience in Social Media Marketing.
• Proficiency in Web Content Writing.
• Ability to use Web Analytics tools to track performance.
• Familiarity with SEO principles, email marketing, and marketing automation platforms is beneficial.
• Strong organizational and time-management skills, with the ability to work independently in a remote setting.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Manage social media channels and publish engaging content.
• Coordinate online campaigns across multiple platforms.
• Monitor web analytics and prepare performance reports.
• Use data insights to refine strategies and improve campaign effectiveness.
• Collaborate with marketing and product teams to align messaging and branding.
• Stay current with digital marketing trends and tools; propose new initiatives.
• Maintain strong, professional communication with internal stakeholders.

Skills

Digital marketing

Social media marketing

Web content writing

Web analytics

SEO

Email marketing

Marketing automation

Communication skills

Time management

Remote work

Education

Bachelor’s degree in Marketing/Communications/Business or related field

Job description

Company Description Proppify Solutions is a technology company focused on simplifying custom software development through innovative, easy-to-use solutions tailored to each client’s business needs. The team combines experienced developers and strategists to build scalable applications, leverage AI, and implement IoT systems that drive growth and efficiency. Proppify specializes in custom software and AI software development, digital transformation services, IoT development, and user-friendly design. The company values collaboration, turning obstacles into opportunities and transforming complex challenges into simple, effective digital solutions. Team members are encouraged to explore new possibilities and contribute to meaningful, client-centric technology outcomes.

Role Description The Digital Marketing Executive is a full-time, Hybrid role responsible for planning, executing, and optimizing digital marketing campaigns that support Proppify Solutions’ brand awareness and lead generation goals. Day-to-day tasks include managing social media channels, creating and publishing web content, and coordinating online campaigns across multiple platforms. The role involves monitoring web analytics, preparing performance reports, and using data insights to refine strategies and improve campaign effectiveness. The Digital Marketing Executive will collaborate closely with the marketing and product teams to align messaging, develop communication plans, and ensure consistent branding. This position also includes staying current with digital marketing trends and tools, proposing new initiatives, and maintaining strong, professional communication with internal stakeholders.

Qualifications

• Strong foundation in Marketing with experience planning and managing digital campaigns.
• Excellent Communication skills, including the ability to convey technical concepts clearly to diverse audiences.
• Hands-on experience in Social Media Marketing, including content scheduling, audience engagement, and platform-specific best practices.
• Proficiency in Web Content Writing with the ability to create clear, compelling, and user-focused digital copy.
• Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns based on insights.
• Familiarity with SEO principles, email marketing, and basic marketing automation platforms is beneficial.
• Strong organizational and time-management skills, with the ability to work independently in a remote setting and meet deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Interest in technology, AI, and digital transformation, and willingness to learn about Proppify Solutions’ products and services.