Digital Marketing Executive

Workyard; Chandigarh; On-site; INR 320,000 - 520,000; Full time

Job summary

Goyco Services Private Limited is seeking a Digital Marketing Executive in Chandigarh to plan and manage paid ads, conduct keyword research, create content, and optimize campaigns for better ROAS and conversions. You will use Google Analytics, CRM tools, and marketing automation to drive lead generation and engagement.

The role requires 1–3 years of hands-on digital marketing experience, strong writing skills, and the ability to collaborate with design, content, and sales teams to maximise

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1 to 3 years of hands-on digital marketing work.
• Knowledge of SEO, PPC, email tools, and web metrics software.
• Strong writing, clear communication, and multi-tasking skills.

Responsibilities

• Plan and run paid ads on platforms like Google Ads and Meta.
• Schedule posts, track engagement, and build community on networks like Instagram, Facebook, and LinkedIn.
• Do keyword research, write blog or email copy, and optimize web pages for search engines.
• Use Google Analytics to track site traffic, conversion rates, and campaign performance.
• Research target audience, competitors, and market trends before launching campaigns.
• Monitor campaign performance and optimize for ROAS, CPL, CPA, and conversions.
• Track campaign performance, optimize spends when necessary and prepare reports.
• Collaborate with designers, content, and sales teams to improve campaign outcomes.
• Optimize campaign budgets, targeting, bidding strategies, ad creatives, and audience segments to maximize performance.
• Support AI-driven marketing and optimization initiatives, using tools such as ChatGPT and other AI platforms to improve research, campaign planning, content, analysis, and overall marketing efficiency.
• Have a working understanding of SMO (Social Media Optimization) and assist in improving social media reach, engagement, and visibility.
• Support marketing activities through CRM platforms, marketing automation tools, and other software solutions to improve lead nurturing, follow-ups, and conversions.

Skills

Google Ads

SEO

Content writing

Analytics

Social media management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM platforms

Marketing automation tools

Job description

Goyco Services Private Limited | Full time

Digital Marketing Executive

Chandigarh, India | Posted on 09/12/2026

Goyco Services Private Limited is into Crafting different types of Business Services as per the requirements of today's era.

Job Description

Key responsibilities:

• Plan and run paid ads on platforms like Google Ads and Meta.
  
• Schedule posts, track engagement, and build community on networks like Instagram, Facebook, and LinkedIn.
  
• Do keyword research, write blog or email copy, and optimize web pages for search engines.
  
• Use Google Analytics to track site traffic, conversion rates, and campaign performance .
  
• Research target audience, competitors, and market trends before launching campaigns.
  
• Monitor campaign performance and optimize for ROAS, CPL, CPA, and conversions .
  
• Track campaign performance, optimize spends when necessary and prepare reports.
  
• Collaborate with designers, content, and sales teams to improve campaign outcomes.
  
• Optimize campaign budgets, targeting, bidding strategies, ad creatives, and audience segments to maximize performance.
  
• Support AI-driven marketing and optimization initiatives, using tools such as ChatGPT and other AI platforms to improve research, campaign planning, content, analysis, and overall marketing efficiency.
  
• Have a working understanding of SMO (Social Media Optimization) and assist in improving social media reach, engagement, and visibility.
  
• Support marketing activities through CRM platforms, marketing automation tools, and other software solutions to improve lead nurturing, follow-ups, and conversions.

Requirements

Requirements & Skills:

• Bachelor's degree in Marketing, Business, or a related field.
  
• 1 to 3 years of hands-on digital marketing work.
  
• Knowledge of SEO, PPC, email tools, and web metrics software.
  
• Strong writing, clear communication, and multi-tasking skills.