Digital Marketing Executive

Aayuverse Technology; Navsari; On-site; INR 300,000 - 420,000; Full time

Job summary

AayuVerse is seeking a Digital Marketing Executive to own digital marketing activities for the company and clients. You will drive online presence, social media, content creation, and campaigns. Ideal candidates are creative, energetic, 0–2 years experience, eager to learn AI-enabled tools, and ready to work in an early-stage startup.

You'll collaborate across teams to boost visibility and engagement. This hands-on role offers growth in a dynamic tech environment and a chance to build campaigns

Qualifications

• SEO principles and website basics
• Content creation for social platforms
• Analytical skills to interpret data from analytics tools
• Willingness to learn and adapt to new digital marketing tools

Responsibilities

• Campaign setup and management for SEO/SEM/SMM and email across Google Ads, social platforms.
• Develop and execute digital marketing strategies to drive business growth.
• Manage social media presence, create content and monitor analytics.
• Oversee website management systems and keep content up to date.
• Collaborate with writers, SEO managers, designers and developers to launch campaigns.
• Use Google Analytics to track traffic and user behavior, with data-driven recommendations.
• Conduct keyword research and assist with on-page and off-page SEO.

Skills

SEO fundamentals

Content creation

Social media management

Data analysis

Tools

Google Analytics

Google Ads

Google Sheets

Google Docs

Job description

About the Role

AayuVerse is building technology-driven solutions to help businesses become more efficient, productive and digitally enabled. As an early-stage company, we are looking for a Digital Marketing Executive who is creative, energetic, target-oriented and willing to take ownership of digital marketing activities.

The role will primarily involve digital marketing and online presence management for AayuVerse and its clients. You will work on social media, content creation, digital campaigns, online business presence, lead generation and other digital marketing activities based on client requirements.

You will also interact with business owners and potential customers to understand their digital marketing needs, suggest suitable solutions, coordinate campaigns and help businesses improve their visibility and customer engagement across digital channels.

As AayuVerse follows an AI-first and technology-first approach, the role also requires someone who is willing to learn and adopt new technologies, AI-enabled solutions and digital marketing tools. You do not need to know every tool from day one, but curiosity and the willingness to continuously learn are important.

This is a hands-on role for someone who enjoys digital marketing, technology, creativity, learning new tools and building things from the ground up in an early-stage startup environment.

Roles and Responsibilities

• Campaign Assistance: Help create and manage digital campaigns (SEO, SEM, SMM, email) on platforms like Google Ads, Facebook, Instagram, LinkedIn
• Develop and execute digital marketing strategies to drive business growth.
• Manage social media presence, create engaging content, and monitor analytics.
• Design and implement effective website management systems.
• Collaborate with cross-functional teams to launch successful marketing campaigns.
• Stay up-to-date with industry trends and best practices in digital sales.
• Website management
• Content Support: Develop blog posts, social media updates, emails, and web content; schedule posts to keep our brand voice consistent
• SEO & Keyword Research: Conduct keyword research and assist with on-page/off-page SEO using Google Sheets & Docs
• Social Media Management: Monitor and engage with audiences, analyse performance, and refine strategies
• Performance Tracking: Use Google Analytics to track traffic & user behaviour; assist in reporting and providing data-driven recommendations
• Paid Advertising: Support setup & optimization of PPC campaigns, focusing on metrics like CTR and CPC
• Learning Digital Tools: Get hands-on with Facebook/Instagram Ads and paid promotion strategies
• Research & Analysis: Conduct market research, identify trends, and assist with competitor analysis
• Team Collaboration: Coordinate with content writers, SEO managers, designers & developers; communicate progress to the Marketing Manager

Desired Candidate Profile

• 0-2 years of experience in digital marketing or related field.
• Strong understanding of SEO principles and website management techniques.
• Proficiency in creating engaging content for various platforms (social media).
• Ability to analyze data from Google Analytics to inform future marketing decisions.