Digital Marketing Executive

SECOPP - US Second Opinion (Cancer & Orthopaedics); Ahmedabad District; On-site; INR 350,000 - 650,000; Full time

Job summary

SECOPP - US Second Opinion (Cancer & Orthopaedics) is seeking a Digital Marketing Executive to plan and execute online campaigns from the Ahmedabad office. You will manage social channels, create compelling content, and monitor analytics to drive brand awareness and user engagement.

Collaborating with clinical and operations teams, you will ensure messaging aligns with SECOPP's mission while delivering data-driven marketing insights for ongoing optimization.

Qualifications

• Strong marketing and social media skills to design, run, and optimize digital campaigns.
• Effective communication and web content writing to craft clear, accurate messages.
• Ability to use web analytics tools to track performance and make data-informed recommendations.

Responsibilities

• Plan and execute online marketing campaigns to promote SECOPP's services.
• Manage social media channels and engage with audiences.
• Create and optimize web content to improve user experience and SEO.
• Monitor analytics, track campaign performance, and prepare regular performance reports.
• Collaborate with clinical and operations teams to align messaging with SECOPP's mission.

Skills

Marketing skills

Social media

Content writing

Web analytics

SEO basics

Healthcare marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CMS platforms

SEO tools

Google Analytics

Job description

Company Description

SECOPP - US Second Opinion (Cancer & Orthopaedics) is a healthcare platform that connects individuals quickly and directly with leading US-based cancer specialists. The organization focuses on providing accurate, real-time medical evaluations to help people make informed decisions about their care. Guided by its mission to deliver high-quality, precise medical advice while saving time and costs, SECOPP emphasizes access, equity, and precision in every interaction. The platform is designed to make premier healthcare practical and convenient through a streamlined, first-class digital experience. Applicants joining SECOPP will contribute to closing the gap between patients and top-tier healthcare providers across the United States.

Role Description

This full-time, on-site Digital Marketing Executive role is based in Ahmedabad. The Digital Marketing Executive will plan and execute online marketing campaigns to promote SECOPP's services, focusing on increasing brand awareness and user engagement. Day-to-day responsibilities include managing social media channels, creating and optimizing web content, monitoring web analytics, and coordinating digital initiatives with internal teams. The role involves developing targeted marketing strategies, tracking campaign performance, and preparing regular reports to support data-driven decisions. The Digital Marketing Executive will collaborate with clinical and operations teams to ensure that messaging aligns with SECOPP's mission and values.

Qualifications

• Strong Marketing and Social Media Marketing skills to design, run, and optimize digital campaigns.
• Effective Communication and Web Content Writing skills to craft clear, accurate, and engaging messages.
• Ability to use Web Analytics tools to track performance and make data-informed recommendations.
• Familiarity with healthcare or health-tech marketing is an advantage.
• Proficiency with major social media platforms, content management systems, and basic SEO principles.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to work collaboratively on-site in Ahmedabad.