Digital Marketing & Content Executive

Great Developers Info Tech Pvt Ltd; India; On-site; INR 600,000 - 850,000; Full time

Job summary

Great Developers Info Tech Pvt Ltd is seeking a Content/Marketing professional to drive HRStop content and campaigns. The role focuses on creating LinkedIn posts, blogs, emails, newsletters, case studies, and product docs to strengthen market position.

You will script short‑form videos, manage LinkedIn/Instagram/YouTube presence, and collaborate with product teams to translate features into compelling marketing assets. Minimum 2–4 years in SaaS/B2B marketing and strong writing required.

Qualifications

• 2–4 years of experience in Product Marketing, Content Marketing, or Digital Marketing in SaaS/B2B environment.
• Excellent written and verbal communication skills.
• Strong copywriting and storytelling abilities.
• Experience in LinkedIn marketing and social media management.
• Hands-on content planning and strategy.
• Ability to script and create engaging video content.
• Knowledge of short-form video trends for Instagram Reels, YouTube Shorts, and LinkedIn.
• Basic graphic design skills using Canva or similar tools.
• Basic video editing skills using CapCut, Premiere Pro, Filmora, or similar software.
• Understanding of email marketing and customer communication.
• Familiarity with product launches and feature positioning.
• Knowledge of marketing automation tools is a plus.

Responsibilities

• Develop and execute content marketing strategies to promote HRStop across digital platforms.
• Create high-quality written content including LinkedIn posts, blogs, website content, email campaigns, newsletters, case studies, and product documentation.
• Plan, script, and create engaging short-form videos (Reels, Shorts, product demos, feature explainers, customer stories).
• Manage and grow the company's presence on LinkedIn, Instagram, YouTube, and other relevant social media platforms.
• Collaborate with product and support teams to understand new features and convert them into marketing content.
• Prepare product launch announcements, feature updates, release notes, and customer communication materials.
• Design visually appealing marketing creatives using design tools.
• Monitor social media performance and suggest improvements to increase engagement and brand visibility.
• Assist in planning and executing digital marketing campaigns.
• Support branding initiatives by creating presentations, brochures, sales collaterals, and marketing assets.
• Stay updated with the latest marketing trends, content formats, and AI tools to improve marketing effectiveness.

Skills

Content marketing

Copywriting

Video content scripting

Social media marketing

Communication

Marketing trends

SaaS/B2B marketing

Canva

Video editing

Email marketing

Product launches

Team collaboration

Tools

CapCut

Premiere Pro

Filmora

Canva

Job description

Job Description

• Develop and execute content marketing strategies to promote HRStop across digital platforms.
• Create high-quality written content including LinkedIn posts, blogs, website content, email campaigns, newsletters, case studies, and product documentation.
• Plan, script, and create engaging short-form videos (Reels, Shorts, product demos, feature explainers, customer stories, etc.).
• Manage and grow the company's presence on LinkedIn, Instagram, YouTube, and other relevant social media platforms.
• Collaborate with the product and support teams to understand new features and convert them into compelling marketing content.
• Prepare product launch announcements, feature updates, release notes, and customer communication materials.
• Design visually appealing marketing creatives using design tools.
• Monitor social media performance and suggest improvements to increase engagement and brand visibility.
• Assist in planning and executing digital marketing campaigns.
• Support branding initiatives by creating presentations, brochures, sales collaterals, and marketing assets.
• Stay updated with the latest marketing trends, content formats, and AI tools to improve marketing effectiveness.
• 2–4 years of experience in Product Marketing, Content Marketing, or Digital Marketing, preferably in a SaaS or B2B environment.
• Excellent written and verbal communication skills.
• Strong copywriting and storytelling abilities.
• Experience in LinkedIn marketing and social media management.
• Hands‑on experience in content planning and content strategy.
• Ability to script and create engaging video content.
• Knowledge of short‑form video trends for Instagram Reels, YouTube Shorts, and LinkedIn.
• Basic graphic designing skills using Canva or similar tools.
• Basic video editing skills using tools like CapCut, Premiere Pro, Filmora, or similar software.
• Understanding of email marketing and customer communication.
• Familiarity with product launches, feature announcements, and product positioning.
• Knowledge of marketing automation tools will be an added advantage.