Digital Marketing and Website Development Executive

Orion; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Orion seeks a digital marketing professional to manage OES website pages, CMS updates, and campaign execution. You will optimize SEO, run paid campaigns, and track performance using GA4, Search Console, and Tag Manager.

You will collaborate with the Head of Communications to produce consistent campaign materials and ensure landing pages and forms are up to date across channels.

Qualifications

• 3-5 years of experience in digital marketing, including hands-on website management or development and campaign execution. Education, skilling, nonprofit or CSR experience is an advantage.
• Practical knowledge of WordPress or a similar CMS, HTML and CSS, and basic JavaScript; able to update landing pages, forms and plugins and troubleshoot routine website issues.
• Working knowledge of SEO, Google Business Profile, GA4, Search Console, Tag Manager and keyword or performance tools.
• Experience setting up and optimizing Google and Meta campaigns. LinkedIn Ads experience is an advantage.
• Strong understanding of analytics, conversion tracking and lead generation. A portfolio or examples of websites and campaigns, with results where available, is required.
• A bachelors degree in Digital Marketing, Marketing, IT, Computer Science, Communications or a related field is preferred.

Responsibilities

• Build, update and maintain OES website pages and landing pages, including programme information, forms and news. Use WordPress or a comparable CMS, troubleshoot routine issues and coordinate more complex development work.
• Improve visibility through on-page, technical and local SEO, including keyword research, page titles and meta descriptions, internal links, site speed, indexing and Google Business Profile updates.
• Plan and manage social media marketing across LinkedIn and OESs other channels; schedule posts, support campaign launches and review reach, engagement and enquiries.
• Set up and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Campaign Manager, including audience targeting, budgets, landing pages and conversion tracking.
• Use GA4, Search Console and Tag Manager to track traffic, rankings, campaign performance and enquiries; prepare concise reports and recommend improvements.
• Work with the Head of Communications and content and design colleague to turn OES programme updates into consistent, platform-ready website and campaign materials.

Skills

WordPress

HTML/CSS

JavaScript

SEO basics

Analytics

Lead gen

Campaign mgmt

Communication

Education

Bachelor's in Digital Marketing

Tools

GA4

Search Console

Tag Manager

Google Ads

Meta Ads

LinkedIn Ads

Job description

Key Responsibilities

• Build, update and maintain OES website pages and landing pages, including programme information, forms and news. Use WordPress or a comparable CMS, troubleshoot routine issues and coordinate more complex development work.
• Improve visibility through on-page, technical and local SEO, including keyword research, page titles and meta descriptions, internal links, site speed, indexing and Google Business Profile updates.
• Plan and manage social media marketing across LinkedIn and OESs other channels; schedule posts, support campaign launches and review reach, engagement and enquiries.
• Set up and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Campaign Manager, including audience targeting, budgets, landing pages and conversion tracking.
• Use GA4, Search Console and Tag Manager to track traffic, rankings, campaign performance and enquiries; prepare concise reports and recommend improvements.
• Work with the Head of Communications and content and design colleague to turn OES programme updates into consistent, platform-ready website and campaign materials.

Candidate Profile

• 3-5 years of experience in digital marketing, including hands-on website management or development and campaign execution. Education, skilling, nonprofit or CSR experience is an advantage.
• Practical knowledge of WordPress or a similar CMS, HTML and CSS, and basic JavaScript; able to update landing pages, forms and plugins and troubleshoot routine website issues.
• Working knowledge of SEO, Google Business Profile, GA4, Search Console, Tag Manager and keyword or performance tools.
• Experience setting up and optimizing Google and Meta campaigns. LinkedIn Ads experience is an advantage.
• Strong understanding of analytics, conversion tracking and lead generation. A portfolio or examples of websites and campaigns, with results where available, is required.
• A bachelors degree in Digital Marketing, Marketing, IT, Computer Science, Communications or a related field is preferred.