Job Overview
We are hiring a Digital Marketing Analyst responsible for planning, executing, and optimizing performance marketing campaigns across multiple digital platforms. The role focuses on driving growth, improving ROI, and managing large-scale advertising budgets.
Key Responsibilities
- Plan and execute performance marketing campaigns on Google, Facebook, and other platforms
- Monitor, analyze, and optimize campaign performance to maximize ROI
- Manage marketing budgets, timelines, and campaign execution strategies
- Build and manage marketing automation systems
- Run experiments across digital channels to improve conversions
- Identify and scale new audience segments and creatives
- Collaborate with cross-functional teams for growth initiatives
- Ensure efficient utilization of high-value marketing budgets
- Drive data‑backed decision making for marketing performance
Candidate Requirements
- 1–3 years of experience in digital performance marketing
- Experience handling ₹1 Cr+ monthly marketing budgets preferred
- Strong analytical and data‑driven mindset
- Ability to handle complex growth and optimization challenges
- Growth‑oriented and experiment‑driven approach
- Strong ownership and execution capabilities