Digital Marketing
Youthville
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Benefits offered by this job
Job summary
Youthville is seeking a Digital Marketing Executive to drive day-to-day digital presence across social platforms, campaigns, and listings. You will collaborate with designers, SEO, and performance marketing to keep the engine moving in a lean startup team.
Role involves planning calendars, coordinating with vendors, and optimizing online listings to boost brand visibility and growth in a fast-paced environment.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field.
- 1–3 years of experience in social media management, digital marketing, or content execution.
- Hands-on experience with social media scheduling and automation tools.
- Familiarity with CRM/lead capture integrations is an added advantage.
Responsibilities
- Manage day-to-day operations of all social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring consistent brand presence and tone.
- Plan, create, and maintain monthly and weekly social media calendars aligned with marketing objectives and campaigns.
- Coordinate with the Content Curator (Graphic Designer / Video Editor) to brief, review, and finalize creatives as per campaign needs.
- Coordinate landing page content, optimization, and updates with the MarTech and Performance Marketing teams.
- Prepare weekly and monthly reports on social media performance, campaign execution, and engagement trends.
Skills
Education
Tools
Job description
Youthville Serviced Accommodation | Full time
The storyteller and scheduler behindYouthville's digital buzz — one post, one campaign, one platform at a time
Head of Growth & Marketing
1–3 years
Digital Marketing / SocialMedia / Content Marketing
6 Days (Monday to Saturday,2nd Saturday off)
10:00 AM – 7:00 PM
Youthvilleisn't just a place to stay — it's a place to belong. We're building India'smost loved youth hospitality brand: fully-managed, community-driven co-livingand student housing spaces that turn strangers into friends and flats intohomes. With a hospitality-first mindset, a fast-growing footprint, and anambitious 10X growth journey ahead, Youthville is where young, energetic peoplecome to build careers as vibrant as the communities we create.
Tobecome India's most trusted and preferred youth hospitality brand — creatingmemorable living experiences and vibrant communities for students,professionals, and travellers across the country.
- Provide safe, comfortable, andcommunity-driven accommodation experiences.
- Deliver exceptional hospitalitywith customer satisfaction at the core.
- Build long-term relationshipswith students, corporates, institutions, and travellers.
- Continuously innovate and expandwhile maintaining high service standards and operational excellence.
Ifyou live for a well-planned content calendar, know exactly when to post formaximum engagement, and love juggling five things at once without dropping theball — this role is for you. As Digital Marketing Executive, you'll be thedriving force behind Youthville's day-to-day digital presence: running oursocial platforms, executing campaigns, keeping ouronline listings sharp, andworking hand-in-hand with designers, SEO, performance marketing, and MarTechteammates to keep the whole engine moving. In our lean, fast-paced team, you'llwear many hats — and every one of them will help build the Youthville brand.
- Manage day-to-day operations ofall social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuringconsistent brand presence and tone.
- Plan, create, and maintainmonthly and weekly social media calendars aligned with marketing objectives andcampaigns.
- Schedule posts, reels, stories,and campaigns using social media automation tools, ensuring timely publishing.
- Monitor comments, messages, andmentions, and coordinate responses or escalation as required.
- Ensure all digital communicationadheres to brand guidelines and approved visual identity.
- Execute digital campaigns forproperty launches, seasonal promotions, offers, and brand awarenessinitiatives.
- Coordinate with the ContentCurator (Graphic Designer / Video Editor) to brief, review, and finalizecreatives as per campaign needs.
- Coordinate with externalvendors, freelancers, and agencies for digital content and executionrequirements.
- Provide design and digitalsupport for offline campaigns, including QR codes, landing pages, and trackingmechanisms.
- Support digital execution duringproperty launches, events, and high-priority marketing initiatives.
- Manage and update listings ononline marketplaces and portals, ensuring accuracy of pricing, images, anddescriptions.
- Manage and optimize Google MyBusiness (GMB) profiles for all properties, including posts, photos, offers,and review coordination.
- Ensure strong digital presenceacross discovery platforms and local search assets.
- Manage lead capture forms andensure smooth integration with CRM/LMS in coordination with the MarketingTechnology Executive.
- Support social chat automations,lead journey flows, and basic automation setup with tech teams.
- Coordinate landing page content,optimization, and updates with the MarTech and Performance Marketing teams.
- Write or assist in writingblogs, captions, website content, and campaign copy as required.
- Coordinate with the SEOExecutive for blogs, on-page content updates, and keyword-aligned contentexecution.
- Coordinate with the PerformanceMarketer on creative requirements, content changes, and campaign optimizationinputs.
- Work closely with offlinemarketing, branding, and internal departments for integrated marketingexecution.
- Handle additional digital ormarketing-related tasks as required, given the lean team structure.
- Prepare weekly and monthlyreports on social media performance, campaign execution, and engagement trends.
- Analyze performance data tosuggest improvements in content formats, posting strategy, and engagement.
- Bachelor's degree in Marketing,Mass Communication, Business Administration, or related field.
- 1–3 years of experience insocial media management, digital marketing, or content execution.
- Hands-on experience with socialmedia scheduling and automation tools.
- Working knowledge of Google MyBusiness, online marketplaces/listing platforms, and basic SEO concepts.
- Comfortable writing captions,short-form copy, and basic blog/website content.
- Familiarity with CRM/leadcapture integrations is an added advantage.
- Strong coordination skills towork with designers, vendors, and cross-functional marketing teams.
- Detail-oriented, organized, andcomfortable managing multiple campaigns at once in a fast-paced startupenvironment.
- A real shot at owning outcomes,not just tasks — we hand you the wheel early.
- Attractive salary package plusperformance incentives.
- Career growth at the speed ofour expansion — we're growing fast, and so will you.
- An energetic, young, andsupportive team that has each other's backs.
- Front-row exposure to startupculture, leadership decisions, and a brand being built in real time.
- A hands-on role where yourposts, campaigns, and ideas go live and get seen — fast.
- Direct exposure to every cornerof the marketing function, from content to CRM to performance.
If this sounds like your kind of energy, we'd love to hear from you.
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