Assistant Manager Marketing

Youthville; Pune District; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

Youthville is expanding its youth hospitality brand with a data-driven marketing technology backbone. We seek an Assistant Manager – Marketing Technology to own CRM, automation workflows, and MarTech tooling, ensuring every lead is tracked and every campaign is measurable.

You’ll be the technical backbone of a fast-growing marketing team, coordinating across disciplines to drive growth. Join a startup culture where ownership is encouraged, and you’ll help shape Youthville’s AI-powered marketing

Qualifications

• 3–5 years of experience in marketing technology, CRM management, or digital marketing operations.
• Hands-on experience with Zoho CRM or similar CRM/marketing automation platforms.
• Strong understanding of lead funnels, automation workflows, and campaign analytics.
• Familiarity with AI marketing tools, chatbots, and MarTech integrations.
• Strong analytical mindset with proficiency in dashboards and reporting tools.
• Excellent coordination and communication skills to work across marketing, sales, and tech teams.
• Comfortable working in a fast-paced startup environment.

Responsibilities

• Manage and optimize Zoho CRM for the complete lead lifecycle from capture to conversion.
• Build and maintain automation workflows for lead nurturing, follow-ups, and sales handoff.
• Integrate marketing campaigns, landing pages, and forms with CRM systems.
• Maintain lead databases, reporting dashboards, and data hygiene.
• Analyze lead quality, conversion rates, and campaign effectiveness to improve funnel performance.
• Own and manage Youthville's MarTech stack and tools.
• Implement and manage marketing automation workflows across email, SMS, WhatsApp, and other channels.
• Evaluate and help implement new AI-powered marketing tools and integrations.
• Support chatbot implementation and customer engagement automation.
• Troubleshoot technical issues across marketing platforms and coordinate with vendors.
• Track and report campaign performance, CPL, CAC, conversion rates, and marketing ROI.
• Build and maintain dashboards for real-time visibility into marketing and sales funnel performance.
• Provide data-driven insights to optimize campaigns, targeting, and budget allocation.
• Prepare periodic MIS reports for marketing leadership.
• Lead and optimize SEO/SEM, Google Ads and paid campaigns, social media, content marketing, and email marketing.
• Run lead generation and performance marketing campaigns with analytics and conversion optimization.
• Drive measurable improvements in traffic, leads, engagement, and revenue.

Skills

CRM management

Automation workflows

Data analytics

Dashboard reporting

Cross-functional collaboration

AI marketing tools

Startup environment

Education

Bachelor’s degree in Marketing/Business/IT

Tools

Zoho CRM

MarTech tools

Chatbots

Analytics platforms

Job description

Youthville Serviced Accommodation | Full time

Turn Youthvillemarketing engine into a well-oiled, AI-powered machine

Location

Reporting To

Lead Growth & Marketing

Experience

3–5 years

Industry Preference

Working Days

6 Days (Monday to Saturday, 2ndSaturday off)

Working Hours

10:00 AM – 7:00 PM

About Youthville

Youthville isn't just a placeto stay — it's a place to belong. We're building India's most loved youthhospitality brand: fully-managed, community-driven co-living and studenthousing spaces that turn strangers into friends and flats into homes. With ahospitality-first mindset, a fast-growing footprint, and an ambitious 10Xgrowth journey ahead, Youthville is where young, energetic people come to buildcareers as vibrant as the communities we create.

Our Vision

To become India's most trustedand preferred youth hospitality brand — creating memorable living experiencesand vibrant communities for students, professionals, and travellers across thecountry.

Our Mission

• Provide safe, comfortable, and community-drivenaccommodation experiences.
• Deliver exceptional hospitality with customersatisfaction at the core.
• Build long-term relationships with students,corporates, institutions, and travellers.
• Continuously innovate and expand whilemaintaining high service standards and operational excellence.

Role Overview

Behind every great marketingcampaign is a system that makes it run without breaking — that's where you comein. As Assistant Manager – Marketing Technology, you'll own Youthville's CRM,automation workflows, and MarTech stack, making sure every lead is tracked,every campaign is measurable, and every tool in our AI-powered marketingecosystem works together seamlessly. You'll be the technical backbone of ourmarketing team — part CRM expert, part data analyst, part automation architect.

Requirements

Key Responsibilities

• Manage and optimize Zoho CRM for the completelead lifecycle, from capture to conversion.
• Build and maintain automation workflows for leadnurturing, follow-ups, and sales handoff.
• Integrate marketing campaigns, landing pages,and forms with CRM systems.
• Maintain lead databases, reporting dashboards,and data hygiene.
• Analyze lead quality, conversion rates, andcampaign effectiveness to improve funnel performance.
• Own and manage Youthville's MarTech stack,including CRM, automation tools, analytics platforms, and chatbots.
• Implement and manage marketing automationworkflows across email, SMS, WhatsApp, and other channels.
• Evaluate, recommend, and help implement newAI-powered marketing tools and integrations.
• Support chatbot implementation and customerengagement automation.
• Troubleshoot technical issues across marketingplatforms and coordinate with vendors and IT as needed.

Analytics & Reporting

• Track and report campaign performance, CPL, CAC,conversion rates, and marketing ROI.
• Build and maintain dashboards for real-timevisibility into marketing and sales funnel performance.
• Provide data-driven insights to optimizecampaigns, targeting, and budget allocation.
• Prepare periodic MIS reports for marketingleadership review.

Campaign & Digital Support

• Support execution of digital campaigns acrossSEO/SEM, social media, email, and paid channels from a technology and trackingstandpoint.
• Coordinate with content, design, and performancemarketing teams to ensure technology-driven, trackable campaign execution.
• Assist with AI-assisted content creation toolsand campaign optimization initiatives.

Collaboration & Process Improvement

• Work closely with the Head of Growth &Marketing to build scalable, automated marketing processes.
• Train and support marketing team members on CRMand MarTech tool usage.
• Continuously identify opportunities to improvemarketing technology infrastructure and workflows.

Digital & Performance Marketing

• Lead and optimize SEO & SEM, Google Ads andpaid campaigns, social media marketing, content marketing, and emailmarketing.
• Run lead generation and performance marketingcampaigns with strong analytics and conversion optimization.
• Drivemeasurable improvements in traffic, leads, customer engagement, andrevenue.

What You Bring

• Bachelor's degree in Marketing, BusinessAdministration, Information Technology, or related field.
• 3–5 years of experience in marketing technology,CRM management, or digital marketing operations.
• Hands-on experience with Zoho CRM or similarCRM/marketing automation platforms.
• Strong understanding of lead funnels, automationworkflows, and campaign analytics.
• Familiarity with AI marketing tools, chatbots,and MarTech integrations.
• Strong analytical mindset with proficiency indashboards and reporting tools.
• Excellent coordination and communication skillsto work across marketing, sales, and tech teams.
• Comfortable working in a fast-paced startupenvironment.

Why You'll Love Working Here

• A real shot at owning outcomes, not just tasks —we hand you the wheel early.
• Career growth at the speed of our expansion —we're growing fast, and so will you.
• An energetic, young, and supportive team thathas each other's backs.
• Front-row exposure to startup culture,leadership decisions, and a brand being built in real time.
• A front-row seat to building Youthville'sAI-powered marketing stack from the ground up.
• Work directly with marketing leadership onhigh-impact, technology-first initiatives.