Lead Marketing

Youthville; Pune District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Youthville is building India's most loved youth hospitality brand, offering fully-managed co-living spaces with a vibrant community. We seek a Marketing Leader to own the end-to-end marketing ecosystem, from strategy to AI-powered transformation, across digital and offline channels.

You will drive growth, brand-building, and customer engagement, working closely with leadership to expand our footprint and ROI.

Qualifications

• Minimum 5+ years in marketing leadership roles, preferably in startup/high-growth settings.
• Experience independently handling complete marketing functions including strategy, digital and offline channels.
• Hands-on with Zoho CRM or similar platforms; strong analytics, funnels, and conversion optimization.
• Exposure to AI tools and MarTech platforms; ability to drive automation and martech integrations.

Responsibilities

• Develop and execute the complete marketing strategy aligned with business goals.
• Build strong brand positioning and market presence while identifying growth opportunities.
• Lead budgeting, ROI tracking, and performance measurement across channels and campaigns.
• Oversee SEO/SEM, paid campaigns, social media, content, and email marketing with data-driven decisions.
• Drive AI-powered marketing transformation and integration with CRM systems.
• Build and mentor a high-performing marketing team and collaborate with sales, ops and leadership.

Skills

Marketing leadership

ZohoCRM

AI in marketing

Data analytics

ROI tracking

Growth marketing

Brand strategy

Job description

Building Youthville's Brand, GrowthEngine & Next-Generation Marketing Ecosystem

Location

Experience

5+ years (Startup /High-Growth Organization experience preferred)

Role Type

Working Days

6 Days (Monday to Saturday,2nd Saturday off)

Working Hours

10:00 AM – 7:00 PM (9 Hours)

Youthvilleisn't just a place to stay — it's a place to belong. We're building India'smost loved youth hospitality brand: fully-managed, community-driven co-livingand student housing spaces that turn strangers into friends and flats intohomes. With a hospitality-first mindset, a fast-growing footprint, and anambitious 10X growth journey ahead, Youthville is where young, energetic peoplecome to build careers as vibrant as the communities we create.

Our Vision

Tobecome India's most trusted and preferred youth hospitality brand — creatingmemorable living experiences and vibrant communities for students,professionals, and travellers across the country.

Our Mission

• Provide safe, comfortable, andcommunity-driven accommodation experiences.
• Deliver exceptional hospitalitywith customer satisfaction at the core.
• Build long-term relationshipswith students, corporates, institutions, and travellers.
• Continuously innovate and expandwhile maintaining high service standards and operational excellence.

Requirements

RoleOverview

We'reon an ambitious journey of 10X growth, and we're looking for a young, dynamic,entrepreneurial Marketing Leader who can take complete ownership of ourmarketing ecosystem — from strategy and brand-building to AI-powered marketingtransformation.

Theideal candidate brings strong end-to-end marketing leadership across digital,offline, performance, technology marketing, CRM, automation, lead generation,and growth strategy — someone who blends creativity, technology, data, andbusiness understanding to create measurable growth, with a startup mindset thatthrives on ambiguity and rapid execution.

KeyResponsibilities

1. Marketing Strategy &Business Growth Leadership

• Develop and execute Youthville'scomplete marketing strategy aligned with business objectives.
• Build strong brand positioningand market presence.
• Identify new growthopportunities and create scalable marketing initiatives.
• Work closely with leadership todrive customer acquisition and revenue growth.
• Establish marketing processes,frameworks, and performance measurement systems.

2. Marketing Budget Planning& ROI Management

• Own complete responsibility formarketing budget planning, allocation, and optimization.
• Develop annual and quarterlymarketing budgets aligned with business growth goals.
• Allocate budgets across digitalmarketing, branding, campaigns, events, partnerships, and technologyinitiatives.
• Manage paid marketing spendsacross various channels.
• Monitor campaign performance,cost per lead (CPL), customer acquisition cost (CAC), conversion rates, andmarketing ROI.
• Build data-driven budgetdecisions based on performance analytics and prepare performance reports forleadership review.
• Lead and optimize SEO & SEM,Google Ads and paid campaigns, social media marketing, content marketing, andemail marketing.
• Run lead generation andperformance marketing campaigns with strong analytics and conversionoptimization.
• Drive measurable improvements intraffic, leads, customer engagement, and revenue.
• Manage the complete leadlifecycle through Zoho CRM.
• Design and improve leadmanagement processes and create automation workflows for lead nurturing andfollow-ups.
• Integrate marketing campaignswith CRM systems and maintain lead databases and reporting dashboards.
• Improve marketing and salesalignment through CRM insights; analyze lead quality, conversion rates, andcampaign effectiveness.
• Experience with Zoho modules,automation, integrations, and reporting will be highly preferred.

5. AI & Marketing TechnologyTransformation

• Implement AI-powered marketingsolutions and use AI tools and automation across daily workflows.
• Lead chatbot implementation andcustomer engagement automation.
• Drive marketing technologyintegrations, AI-assisted content creation, and campaign optimization.
• Build data-driven customerinsights. Candidates with AI-related courses or certifications preferred.

6. Offline Marketing & BrandActivation

• Develop and execute offlinemarketing strategies.
• Manage brand campaigns, events,partnerships, and activations.
• Create innovative customerengagement initiatives and strengthen Youthville's offline brand presence.

7. Growth Marketing &Startup Execution

• Bring startup or fast-pacedorganization experience and comfort managing multiple responsibilities.
• Take full ownership of marketingoutcomes; build teams, processes, and systems.
• Experiment, analyze, andcontinuously improve marketing performance.
• Build and mentor ahigh-performing marketing team.
• Collaborate with sales,operations, technology, and leadership teams.
• Create a culture of innovation,accountability, and continuous learning.

WhatYou Bring

• 5+ years of experience inmarketing leadership roles.
• Has managed complete marketingfunctions independently.
• Experience handling marketingbudgets and ROI tracking.
• Startup / scale-up experiencewith strong digital and offline marketing exposure.
• Hands-on experience with ZohoCRM or similar CRM platforms.
• Understands lead funnels,analytics, and conversion optimization.
• Uses AI tools in daily marketingworkflows and has knowledge of MarTech platforms and automation.
• Strong strategic thinking andexecution skills.

WhyYou'll Love Working Here

• A real shot at owning outcomes,not just tasks — we hand you the wheel early.
• Career growth at the speed ofour expansion — we're growing fast, and so will you.
• An energetic, young, andsupportive team that has each other's backs.
• Front-row exposure to startupculture, leadership decisions, and a brand being built in real time.
• Own the complete marketingfunction and strategy from day one.
• Manage meaningful marketinginvestments and lead our AI-powered marketing transformation.
• Work closely with leadership anddirectly influence business decisions.
• Build a brand journey fromgrowth stage to market leadership.