Digital Marketer

HKT Corporation; Delhi; Remote; INR 335,000 - 670,000; Part time

Job summary

HKT Corporation in Delhi seeks a freelance/part-time Digital Marketer to plan and execute brand awareness and lead-generation campaigns for real estate projects. You will create and manage online content, run paid campaigns on Meta and Google, and support broader marketing initiatives to strengthen brand visibility.

Responsibilities include monthly social media calendars, organic posting, analytics, and ensuring brand consistency across digital touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Practical experience in real estate or property marketing is beneficial.
• Strong communication, attention to detail and collaboration in a hybrid environment.
• Experience with Google Analytics, social media ad platforms and CRM systems.

Responsibilities

• Strategy: Devising monthly social media calendars aligned with company activities.
• Organic Marketing: Managing social media channels weekly, designing weekly creatives.
• Performance Marketing: Driving high-quality lead generation through paid campaigns on Meta and Google.
• Analytics: Monitoring and optimizing campaign performance with web analytics tools.
• Consistency: Coordinating with sales/marketing teams and keeping brand consistency.

Skills

Lead generation

Social media marketing

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Canva

Adobe Photoshop

CorelDRAW

Google Analytics

CRM systems

Meta Ads

Google Ads

Job description

Company Description

HKT Corporation is a new-age real estate group with 36 years of experience in construction and development across commercial, residential, industrial, and township projects in Delhi, NCR, and North India. The company focuses on developing smart, high-tech buildings with a sustainable footprint, reflecting its commitment to modern urban living. HKT Corporation works with a strong team of industry professionals and has a proven track record of unlocking value in sites and translating client visions into reality. The group is dedicated to shaping urban spaces that meet the needs of new-age India and offers opportunities to contribute to impactful real estate projects.

Role Description

The Digital Marketer role is a contract position (freelance / part-time) based in Delhi, India, with a remote work arrangement. The job includes planning and executing brand awareness and lead-generation campaigns to promote HKT Corporation's social media presence and real estate projects. The Digital Marketer will also create and manage online content and support broader marketing initiatives to strengthen brand visibility in target markets. Day-to-day responsibilities include the following:

• Strategy: Devising monthly social media calendars in line with company activities
• Organic Marketing: Managing social media channels on a weekly basis, including making creatives and posting on the handles
• Performance Marketing: Driving high-quality lead generation for the company's projects through paid marketing campaigns on Meta and Google
• Analytics: Monitoring and optimizing campaign performance using web analytics tools
• Consistency: Coordinating with the sales and marketing teams, and ensuring brand consistency across all digital touchpoints.

Qualifications

• Candidates should possess skills in Lead Generation, with the ability to design and optimize funnels to attract and convert prospective customers.
• Candidates should possess skills in Social Media Marketing, including managing platforms, creating content, and engaging with online communities.
• Candidates should possess Intermediate knowledge of graphic design tools to create creatives for weekly posts and paid marketing campaigns (either Canva, Adobe Photoshop or CorelDRAW).
• Candidates should possess skills in Web Analytics, including tracking, interpreting, and reporting on campaign performance and user behavior.
• Relevant qualifications such as a bachelor's degree in Marketing, Business, Communications, or a related field are preferred.
• Practical experience in real estate or property marketing, familiarity with North India markets, and proficiency with major digital tools (e.g., Google Analytics, social media ad platforms, CRM systems) are beneficial.
• Strong communication skills, attention to detail, and the ability to work collaboratively in a hybrid environment are important.