Digital Marketer

Tripgain Travel and Expense Management Solutions; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

TripGain is a leading travel technology company seeking a data-driven Digital Marketer with 5+ years in B2B SaaS marketing to accelerate demand generation and strengthen our digital presence across global markets.

You will lead performance marketing, SEO/AEO, and content/ Product marketing collaboration, while leveraging analytics to drive measurable growth and pipeline contributions.

Qualifications

• Minimum 5 years of experience in Digital Marketing, preferably in B2B SaaS.
• Experience with CMS platforms such as WordPress is an advantage.
• Strong analytical skills to interpret campaign data and optimize performance.
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads and LinkedIn Ads.
• Develop and implement SEO and AEO strategies to improve organic visibility.
• Collaborate with Product and Sales on positioning and go-to-market initiatives.
• Create blogs, landing pages, case studies, whitepapers, and website content.
• Monitor website and campaign performance using analytics tools and provide actionable insights.

Skills

Digital marketing

B2B SaaS

Performance marketing

SEO

AEO

Content marketing

Analytics

CMS (WordPress)

Google Ads

LinkedIn Ads

Education

Bachelor's degree in Marketing/Business/Communications

Tools

WordPress

Google Analytics

Google Search Console

LinkedIn Campaign Manager

HubSpot

Salesforce

Job description

TripGain is a leading travel technology company that helps enterprises simplify and optimize business travel through AI-driven solutions. We are looking for a data-driven Digital Marketer who can accelerate demand generation, strengthen our digital presence, and support product-led growth across global markets.

Role Overview

We are seeking an experienced Digital Marketer with a minimum of 5 years of experience in B2B SaaS marketing. The ideal candidate should have hands-on expertise in Performance Marketing (Google Ads and LinkedIn Ads), SEO, Answer Engine Optimization (AEO), and a working knowledge of Product Marketing and Content Marketing. This role requires someone who can drive qualified lead generation while improving TripGain's online visibility and digital engagement.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and other relevant digital channels. [GU2]
• Manage campaign budgets, bidding strategies, audience segmentation, and remarketing initiatives.
• Track campaign performance and optimize for CPL, CAC, ROAS, and pipeline contribution.
• Conduct A/B testing on landing pages, ad creatives, and messaging to improve conversion rates.

SEO & Answer Engine Optimization (AEO)

• Develop and execute SEO strategies to improve organic rankings and website traffic.
• Perform keyword research, competitor analysis, technical SEO audits, and on-page optimization.
• Optimize content for AI-powered search platforms and answer engines to improve discoverability.
• Work closely with development teams to implement technical SEO recommendations.

Product Marketing Support

• Collaborate with Product and Sales teams to develop product positioning and messaging.
• Support product launches with digital campaigns and go-to-market initiatives.
• Create compelling value propositions for different customer segments.

Content Marketing

• Collaborate with content creators to develop blogs, landing pages, case studies, whitepapers, and website content.
• Ensure content aligns with SEO and AEO best practices.
• Promote content through digital channels to increase engagement and lead generation.

Analytics & Reporting

• Monitor website and campaign performance using Google Analytics, Google Search Console, LinkedIn Campaign Manager, and other analytics tools.
• Prepare regular performance reports with actionable insights.
• Measure marketing effectiveness and recommend continuous improvements.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in Digital Marketing, preferably in a B2B SaaS environment.
• Experience with CMS platforms such as WordPress is an advantage.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Excellent communication and stakeholder management skills.

Preferred Experience

• Experience marketing SaaS products in global or enterprise markets.
• Understanding of AI-driven search optimization and evolving search engine trends.
• Exposure to account-based marketing (ABM) is a plus.
• Familiarity with CRM platforms such as HubSpot or Salesforce.

What You'll Bring

• A performance-driven mindset with a passion for experimentation and optimization.
• Strong understanding of the B2B buyer journey and lead generation strategies.
• Ability to work cross-functionally with Product, Sales, and Content teams.
• Self-motivated, proactive, and comfortable working in a fast-paced environment.

Why Join TripGain?

• Opportunity to work with an innovative AI-powered travel technology platform.
• Collaborative and growth-oriented work environment.
• Exposure to global B2B enterprise marketing.
• Opportunity to influence digital growth and product adoption through impactful marketing initiatives.

This role is ideal for a mid-level Digital Marketing professional from a B2B SaaS company who has a strong foundation in performance marketing, SEO/AEO, along with exposure to product marketing and content marketing, and is eager to drive measurable business growth.