Digital Engagement Manager

Discovery Motors; Gurugram District; On-site; INR 500,000 - 800,000; Full time

Job summary

Discovery Motors in Gurgaon seeks a Digital Engagement Manager to lead online customer engagement across the dealership’s digital touchpoints. You will drive lead generation, manage campaigns, and optimize customer experience while coordinating with Sales and CRM for conversions.

Ideal candidates have 4–8 years in digital marketing or customer engagement, with knowledge of Google Ads, Meta Ads, SEO and social media.

Qualifications

• 4-8 years of experience in Digital Marketing or Customer Engagement.
• Automobile industry experience preferred.
• Proficiency in Google Ads, Meta Ads, SEO, and social media marketing.
• Strong analytical and communication skills.
• Experience with CRM and lead management systems.

Responsibilities

• Manage online customer engagement across website, social media, WhatsApp, and digital platforms.
• Generate and nurture leads through digital marketing campaigns.
• Monitor and improve customer experience across digital touchpoints.
• Coordinate with Sales and CRM teams for lead conversion.
• Manage online reputation, reviews, and customer feedback.
• Track campaign performance and digital marketing KPIs.
• Plan promotional campaigns for vehicle launches, service offers, and dealership events.

Skills

Google Ads

Meta Ads

SEO

Social Media Marketing

Analytics

Communication

CRM

Lead Management

Job description

Position: Digital Engagement Manager

Department: Marketing / Digital Marketing
Location: Gurgaon
Industry: Automobile Dealership

Key Responsibilities

• Manage online customer engagement across website, social media, WhatsApp, and digital platforms.
• Generate and nurture leads through digital marketing campaigns.
• Monitor and improve customer experience across digital touchpoints.
• Coordinate with Sales and CRM teams for lead conversion.
• Manage online reputation, reviews, and customer feedback.
• Track campaign performance and digital marketing KPIs.
• Plan promotional campaigns for vehicle launches, service offers, and dealership events.

Requirements

• 4-8 years of experience in Digital Marketing or Customer Engagement.
• Experience in the automobile industry preferred.
• Knowledge of Google Ads, Meta Ads, SEO, and social media marketing.
• Strong analytical and communication skills.
• Experience with CRM and lead management systems.

Digital Marketing Expertise
Lead Generation & Customer Engagement
Social Media & Online Reputation Management
Automobile Industry Experience Preferred