Digital Content Lead - AB

IAssess Consultants LLP; Dadri; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

IAssess Consultants LLP in India is seeking a Senior Content Marketing Lead to drive CRM and social media strategy, content planning, and brand voice across blogs, websites, email campaigns, and landing pages.

The role requires 7+ years of experience in financial content and marketing, with MBA/English degrees. You will guide SEO, keyword research, and conversion-focused copy to grow audience and conversions for financial services.

Qualifications

• Solid understanding of stock markets, investment products, and economic trends.
• Ability to interpret and explain both fundamental and technical analysis.
• Proficiency in content strategy and marketing principles.

Responsibilities

• Lead the CRM & Social media team, assign tasks, monitor performance, and ensure timely deliverables.
• Plan, create, edit, and manage content across blogs, websites, landing pages, social media, emails, reports, and campaigns.
• Develop and implement content strategies aligned with goals, audience, and brand positioning.
• Create engaging content on equity markets, mutual funds, trading, personal finance, investments, and related topics.
• Review marketing copy for Google Ads, Meta Ads, LinkedIn Ads, landing pages, emails, and websites.
• Build and optimize landing pages to improve engagement, SEO, and conversions.

Skills

Financial domain knowledge

AI skills

Creativity

Time management

Education

MBA with Finance & Marketing / Marketing communication / B.A. (Honours) in English

Job description

Duties and Responsibilities

Lead the CRM & Social media team, assign tasks, monitor performance, and ensure timely deliverables.

Plan, create, edit, and manage content across blogs, websites, landing pages, social media, emails, reports, and marketing campaigns.

Develop and implement content strategies aligned with business goals, target audience, and brand positioning.

Create simple, accurate, and engaging content on equity markets, mutual funds, trading, personal finance, investments, and related topics.

Develop and review marketing copy for Google Ads, Meta Ads, LinkedIn Ads, landing pages, emails, websites, and social media.

Build and optimize landing pages to improve engagement, SEO organic performance, and conversions.

Guide the team on SEO and Social media including keyword research, search intent, on-page optimization, content structure, and content updates.

Monitor content and SEO performance and use insights to improve rankings, traffic, engagement, and conversions.

Maintain consistent brand voice, content quality, accuracy, and readability across all channels.

Coordinate with external agencies, review deliverables, and ensure quality and timely execution.

Research industry trends, competitors, and customer needs to identify new content and marketing opportunities.

Manage multiple projects and ensure all content is delivered on time and aligned with business objectives.

Collaborating with SEO and Social media marketing team, reviewing work quality, tracking deliverables, and ensuring timely execution aligned with business goals.

Team leading skills, monitoring and performance management

KRAs:

Lead SEO & CRM Team: Lead and manage the SEO & CRM team to drive customer acquisition, engagement, retention, loyalty, and organic growth.

• Manage content planning, quality, team productivity, and cross-functional collaboration to ensure timely delivery

and continuous improvement.

Enhance Conversions Through Content & Copywriting: Develop high-impact content and conversion-focused copy to drive leads, customer actions, and overall digital conversions.

Social Media Marketing: Develop and execute social media strategies to enhance brand visibility, audience engagement, and customer acquisition.

Drive Content Excellence: Develop high-quality, research-driven, and audience-focused content that strengthens brand authority, engagement, and business objectives.

Prospects

Grow Your Career: Improve your writing and marketing skills by working on exciting projects and grow professionally.

Learn About the Financial Industry: Gain knowledge of the stock market, mutual funds, trading, and personal finance while building your expertise in financial content.

Make a Difference: Help the company reach more people and grow its brand by creating simple, useful, and engaging content.

Challenges

Write Interesting Content: Create content that is clear, easy to read, and keeps people interested.

Write Content That Performs Well Online: Create content that is easy for people to find on Google without making it difficult to read.

Finish Work on Time: Manage your time well and complete all writing tasks before the deadline.

Keep Learning: Stay updated with the latest market trends and writing techniques to create better content.

Skills

Financial Domain Knowledge: Solid understanding of stock markets, investment products, and economic trends.

• Ability to interpret and explain both fundamental and technical analysis

AI Skills: Usage of AI tools to do indepth research and structuring of content, which will need to be humanised before publishing

Creativity: Skill in developing compelling narratives and unique angles to make financial topics interesting and accessible

Time Management: Capacity to manage multiple assignments, meet deadlines, and deliver high-quality content consistently

Experience

Minimum 7 years of exp.

Qualifications / Education

MBA with Finance & Marketing/ Marketing communication/ B.A. (Honours) in English

Duties and Responsibilities

Lead the CRM & Social media team, assign tasks, monitor performance, and ensure timely deliverables.

Plan, create, edit, and manage content across blogs, websites, landing pages, social media, emails, reports, and marketing campaigns.

Develop and implement content strategies aligned with business goals, target audience, and brand positioning.

Create simple, accurate, and engaging content on equity markets, mutual funds, trading, personal finance, investments, and related topics.

Develop and review marketing copy for Google Ads, Meta Ads, LinkedIn Ads, landing pages, emails, websites, and social media.

Build and optimize landing pages to improve engagement, SEO organic performance, and conversions.

Guide the team on SEO and Social media including keyword research, search intent, on-page optimization, content structure, and content updates.

Monitor content and SEO performance and use insights to improve rankings, traffic, engagement, and conversions.

Maintain consistent brand voice, content quality, accuracy, and readability across all channels.

Coordinate with external agencies, review deliverables, and ensure quality and timely execution.

Research industry trends, competitors, and customer needs to identify new content and marketing opportunities.

Manage multiple projects and ensure all content is delivered on time and aligned with business objectives.

Collaborating with SEO and Social media marketing team, reviewing work quality, tracking deliverables, and ensuring timely execution aligned with business goals.

Team leading skills, monitoring and performance management

Qualifications / Education

MBA with Finance & Marketing/ Marketing communication/ B.A. (Honours) in English

Skills: stockbroking,content writing,digital marketing,stock market