Content Writer

Astranova Mobility; Gurugram District; On-site; INR 400,000 - 800,000; Full time

Job summary

Astranova Mobility in India is seeking a skilled content writer to craft website content, product descriptions, and SEO-focused long-form articles, while coordinating with design and SEO teams.

You will manage a content calendar, assign tasks to freelancers, publish via Strapi CMS, and monitor performance with regular reporting. A finance background and strong writing/SEO skills are essential for success.

Qualifications

• Graduation in Finance, Commerce (B.Com/M.Com), or Business Studies.
• 2–3 years of experience writing website content, with a focus on long-form SEO content.
• Strong understanding of finance and financial products such as stocks, mutual funds, and bonds will be a plus.
• Excellent written and verbal communication skills.
• Strong understanding of SEO principles — keyword research, on-page optimisation, content structuring, etc.
• Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.
• Eagerness to learn and take initiative on emerging areas like GEO, AEO, and AI-driven SEO practices.
• Working knowledge of AI tools (Claude, ChatGPT, etc.) for content optimisation, SEO research, and image generation.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Write content for the website, including blogs, product descriptions, and other web pages.
• Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared toward driving conversions.
• Plan and execute the content calendar for the website, including keyword research and preparing content requirements.
• Assign tasks to freelancers and ensure timely delivery of articles.
• Conduct quality checks on freelancer-delivered content to ensure it meets our publishing standards.
• Publish content on the website using Strapi CMS.
• Maintain content records and track performance through regular reporting and analysis.
• Coordinate with design/SEO teams to ensure content aligns with on-page optimisation and visual requirements.
• Monitor content performance (traffic, rankings, engagement) and refine strategy based on insights.

Skills

Content writing

SEO knowledge

Verbal communication

Project management

Finance knowledge

AI tooling for content

Keyword research

Education

Graduation in Finance, Commerce (B.Com/M.Com), or Business Studies.

Tools

Strapi CMS

Google Search Console

GA4

SEMrush

Claude

ChatGPT

Job description

Key Responsibilities / What Youll Do:

1. Write content for the website, including blogs, product descriptions, and other web pages.
2. Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared toward driving conversions.
3. Plan and execute the content calendar for the website, including keyword research and preparing content requirements.
4. Assign tasks to freelancers and ensure timely delivery of articles.
5. Conduct quality checks on freelancer-delivered content to ensure it meets our publishing standards.
6. Publish content on the website using Strapi CMS.
7. Maintain content records and track performance through regular reporting and analysis.
8. Coordinate with design/SEO teams to ensure content aligns with on-page optimisation and visual requirements.
9. Monitor content performance (traffic, rankings, engagement) and refine strategy based on insights.

Experience & Qualifications:

1. Graduation in Finance, Commerce (B.Com/M.Com), or Business Studies.
2. 2–3 years of experience writing website content, with a focus on long-form SEO content.
3. Strong understanding of finance and financial products such as stocks, mutual funds, and bonds will be a plus.
4. Excellent written and verbal communication skills.
5. Strong understanding of SEO principles — keyword research, on-page optimisation, content structuring, etc.
6. Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.
7. Eagerness to learn and take initiative on emerging areas like GEO, AEO, and AI-driven SEO practices.
8. Working knowledge of AI tools (Claude, ChatGPT, etc.) for content optimisation, SEO research, and image generation.
9. .Ability to manage multiple projects and meet deadlines in a fast-paced environment.