Content Specialist

EY; Navi Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

EY Navi Mumbai seeks a Content Production & Digital Operations Specialist to create, manage, and deliver brand-aligned content across digital, social, web, email, video, in-app, and offline channels. The role translates business needs into customer communications and supports campaign execution.

You will oversee governance, MarTech platform operations, performance tracking, regulatory compliance, and vendor coordination to drive effective engagement while ensuring quality and timely delivery.

Qualifications

• 5-7 years in content production, digital operations, or content coordination.
• Experience with MarTech-enabled environments and analytics tools.
• Proven ability to manage content across digital channels.
• Strong written and verbal English; additional Indian languages a plus.
• Knowledge of CMS and marketing automation tools (SFMC, Marketo, HubSpot).
• Understanding of SEO, social media, and content optimization.

Responsibilities

• Coordinate end-to-end content production across formats (website, blogs, emails, social, video scripts).
• Manage content workflows from briefing to delivery within timelines and quality standards.
• Ensure content is optimized for digital channels and SEO best practices.
• Maintain content calendars with stakeholders and campaign objectives.
• Govern content assets to ensure consistency, accuracy, and quality.
• Collaborate with internal teams, agencies, and vendors on assets.
• Monitor performance using analytics and provide actionable optimization insights.

Skills

Content production

Digital operations

Campaign coordination

MarTech platforms

SEO & content optimization

English communication

Tools

CMS platforms

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

Role Overview:

The Content Production & Digital Operations Specialist is responsible for creating, managing, and delivering brand-aligned content and creative assets across digital, social, web, email, video, in-app, and offline channels. The role involves translating business requirements into compelling customer communications, supporting campaign execution, coordinating with cross-functional teams and agencies, and ensuring timely delivery of high-quality marketing assets.

Additionally, the incumbent will oversee content governance, MarTech platform operations, performance tracking, regulatory compliance, and vendor coordination to drive effective and consistent customer engagement.

Key Requirements:-

Experience & Skills:

• 5-7 years of experience in content production, digital operations, creative execution, or content coordination, preferably within financial services or other regulated industries.
• Hands-on experience working in MarTech-enabled environments, including CMS platforms, marketing automation tools, and analytics solutions.
• Proven experience managing content and creative campaign operations across digital channels.
• Strong written and verbal communication skills in English. Proficiency in Indian languages will be an added advantage.
• Working knowledge of CMS platforms and marketing automation tools such as Salesforce Marketing Cloud, Marketo, and HubSpot.
• Good understanding of digital marketing principles, including SEO, social media, email marketing, and content optimization.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented, process-driven, and quality-focused approach to execution.
• Understanding of regulatory and compliance requirements applicable to the financial services industry is desirable.

Key Responsibilities & KRAs:-

I. Content Production & Management:

• Coordinate and execute end-to-end content production across multiple formats, including website content, blogs, emailers, social media posts, video scripts, landing pages, in-app messaging, infographics, and marketing collateral.
• Manage content workflows from briefing to final delivery, ensuring adherence to defined timelines and quality standards.
• Ensure all content is optimized for digital channels and aligned with SEO and content marketing best practices.
• Maintain and manage content calendars in collaboration with internal stakeholders, ensuring alignment with broader marketing and campaign objectives.
• Review, organize, and govern content assets in accordance with content governance standards to ensure consistency, accuracy, and quality across channels.

II. Creative Asset Execution & Optimization:

• Coordinate the development and deployment of digital marketing and creative assets in partnership with internal teams, designers, agencies, and production vendors.
• Ensure all creative outputs are aligned with brand guidelines, campaign objectives, and customer experience standards.
• Support creative review, approval, and quality assurance processes while ensuring compliance with organizational standards.
• Conduct A/B testing of content and creative variations and provide actionable recommendations for performance improvement.
• Manage and maintain digital asset repositories, ensuring assets are properly categorized, tagged, and easily accessible.

III. MarTech Operations & Performance Analytics:

• Execute content deployment and campaign delivery through MarTech platforms and content management systems.
• Monitor content and campaign performance using analytics tools and dashboards.
• Generate performance reports and derive actionable insights to optimize content effectiveness, engagement, and conversion outcomes.
• Support marketing automation initiatives and contribute to continuous improvement of digital execution processes.

IV. Workflow Management, Compliance & Vendor Coordination:

• Collaborate with Product, Sales, Compliance, and Marketing teams to ensure accurate and timely execution of content and creative deliverables.
• Ensure all marketing communications and creative materials adhere to regulatory, legal, and organizational compliance requirements.
• Coordinate with external agencies, production partners, and vendors to ensure high-quality deliverables within agreed timelines and budgets.
• Drive process efficiency, governance, and operational excellence across content and creative production workflows.

Success Metrics (KRAs):

• Timely delivery of content and creative assets.
• Content quality, accuracy, and brand consistency.
• Compliance adherence across all marketing communications.
• Campaign performance improvements through optimization initiatives.
• Effective MarTech platform utilization and campaign execution.
• Stakeholder satisfaction and cross-functional collaboration effectiveness.
• Efficient management of vendor relationships and deliverables.