Social Media Hustler

The Date Crew; India; On-site; INR 446,400 - 669,600; Full time

Job summary

The Date Crew is building the world’s most human-first relationship platform, designed to help people find the right partner without bias, burnout, or broken metrics.

This role is a creator-led social media position: you’ll craft high-retention video content, grow our presence on Instagram, YouTube, Threads and more, and develop a distinctive voice in the relationships space.

Your curiosity, speed, and ownership matter as you experiment with hooks, pacing, and formats to inspire real connections.

Qualifications

• You currently run your own Instagram page or have meaningfully managed one in the past.
• You spend a significant amount of time understanding social media, creators, trends, and internet culture.
• You are obsessed with hooks, retention, pacing, storytelling, and shareability.
• You understand that good content must hold attention and make people feel something.
• You are proactive, dependable, and take ownership of outcomes.

Responsibilities

• Create and Edit High-Retention Video Content: Edit Reels, YouTube Shorts, and other short-form video content for The Date Crew.
• Turn raw footage and ideas into sharp, engaging, high-retention videos.
• Create strong openings that capture attention within the first few seconds.
• Remove dead weight and keep the pacing tight.
• Add captions, text overlays, B-roll, graphics, music, transitions, and sound effects where required.
• Identify moments that can be sped up, cut down, reframed, or visually reinforced.
• Maintain consistency with The Date Crew’s visual identity and content style.
• Deliver videos in platform-appropriate formats, primarily 9:16.
• Repurpose long-form conversations and footage into multiple short-form content pieces.
• Manage and Grow Our Social Media Presence: Schedule and publish content across Instagram, YouTube, Threads, X, and other platforms.
• Maintain a shared content calendar with the team.
• Write captions, titles, descriptions, and platform-specific copy.
• Reply thoughtfully to comments and direct messages.
• Track audience conversations, recurring questions, and content opportunities.
• Identify trending formats, audio, topics, and cultural conversations relevant to the brand.
• Suggest content ideas proactively.
• Analyse performance and continuously improve hooks, pacing, formats, and storytelling.
• Think Like a Creator, Not Just an Editor: Study what is working across social media.
• Understand why a video performed instead of merely reporting its views.
• Test multiple hooks, structures, thumbnails, and captions.
• Bring new ideas to the table every week.
• Move quickly, experiment often, and learn from performance.
• Help us build a distinctive and recognisable voice in the relationships space.

Skills

Own Instagram page

Video editing

Hooks and retention

Storytelling

Startup mindset

Job description

The Date Crew is building the world’s most human-first relationship platform - one that helps people find the right partner without bias, burnout, or broken metrics.

We are not building another dating app. We are not here to gamify love or reduce human connection to left and right swipes.

We are designing technology that understands people - their values, behaviours, emotional patterns, and relationship goals and helps transform how they approach love.

A system that does not simply show people more profiles, but helps them become more self-aware, more intentional, and more ready for a meaningful relationship.

Our vision is to create a new kind of platform—one that combines psychology, technology, human behaviour, and personalised guidance to help people build meaningful partnerships with depth, warmth, and zero noise.

This has never been done before. And that is exactly why we are doing it.

About the Role

We are looking for a Social Media Hustler - someone who lives and breathes social media and knows how to create content people cannot scroll past.

This is not a traditional social media manager role where you simply schedule posts, follow a content calendar, and maintain a page.

We want someone who is deeply plugged into the internet—someone who constantly observes trends, studies hooks, notices why one Reel works and another does not, and enjoys experimenting with pacing, storytelling, formats, and distribution.

You should already be running your own Instagram page or have previously built one. Your page does not need to have millions of followers, but it should demonstrate that you understand how content works.

No formal work experience is required. Your curiosity, execution speed, taste, and hunger matter far more than your résumé.

What You’ll Do

1. Create and Edit High-Retention Video Content

Edit Reels, YouTube Shorts, and other short-form video content for The Date Crew

Turn raw footage and ideas into sharp, engaging, high-retention videos

Create strong openings that capture attention within the first few seconds

Remove dead weight and keep the pacing tight

Add captions, text overlays, B-roll, graphics, music, transitions, and sound effects where required

Identify moments that can be sped up, cut down, reframed, or visually reinforced

Maintain consistency with The Date Crew’s visual identity and content style

Deliver videos in platform-appropriate formats, primarily 9:16

Repurpose long-form conversations and footage into multiple short-form content pieces

2. Manage and Grow Our Social Media Presence

Schedule and publish content across Instagram, YouTube, Threads, X, and other relevant platforms

Maintain a shared content calendar with the team

Write captions, titles, descriptions, and platform-specific copy

Reply thoughtfully to comments and direct messages

Track audience conversations, recurring questions, and content opportunities

Identify trending formats, audio, topics, and cultural conversations that are relevant to our brand

Suggest content ideas proactively rather than waiting for instructions

Analyse performance and continuously improve hooks, pacing, formats, and storytelling

3. Think Like a Creator, Not Just an Editor

Study what is currently working across social media

Understand why a video performed instead of merely reporting its views

Test multiple hooks, structures, thumbnails, and captions

Bring new ideas to the table every week

Move quickly, experiment often, and learn from performance

Help us build a distinctive and recognisable voice in the relationships space

Requirements

Who You Are

You currently run your own Instagram page or have meaningfully managed one in the past - this is non-negotiable

You spend a significant amount of time understanding social media, creators, trends, and internet culture

You are obsessed with hooks, retention, pacing, storytelling, and shareability

You understand that good content is not only about looking polished—it must hold attention and make people feel something

You are comfortable editing videos quickly and iterating based on feedback

You are proactive, dependable, and take ownership of outcomes

You have strong written and verbal communication skills

You are curious about relationships, psychology, dating culture, and human behaviour

You are comfortable working in a fast-moving startup environment

You do not need to be constantly managed or reminded to get things done

Bonus Points

You have grown a social media page from scratch

You have created content that has crossed significant organic viewership

You understand Instagram and YouTube analytics

You have experience with founder-led or talking-head content

You can identify strong content moments while watching raw footage

You understand Indian dating, relationships, and marriage conversations

You can shoot basic content using a phone or camera

You have experimented with AI tools for editing, ideation, scripting, or content repurposing

What You’ll Get

Compensation of ₹40,000–₹60,000 per month , based on skill, experience, and quality of work

Performance-based growth opportunities as the brand and role expand

High ownership and autonomy over content execution

Direct mentorship and regular feedback from the founders and senior team

An opportunity to build one of India’s most distinctive relationship and matchmaking brands

Exposure to real-world relationship psychology, behavioural patterns, decision-making frameworks, and cultural insights

Access to hundreds of real customer stories and insights that can inspire meaningful, high-impact content

The freedom to experiment with formats, ideas, storytelling styles, and new platforms

A fast-moving environment where strong work gets recognised quickly

A front-row seat to India’s evolving relationship culture—and the opportunity to shape the conversation around it

Work that is creative, emotionally meaningful, and capable of genuinely changing how people approach relationships