Content Creator

Rasa Silver Stories; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Rasa Silver Stories in Bengaluru is seeking a content creator who can make videos people can’t scroll past. You will brainstorm, script, shoot and craft content for Instagram, YouTube and emerging platforms, turning ideas into engaging stories.

You’ll collaborate with the founders, marketing team, influencers and production partners to build one of India’s most exciting jewellery brands while pushing bold, emotionally resonant campaigns.

Responsibilities

• Create content people can’t scroll past.
• You’ll be constantly brainstorming, scripting, shooting and creating videos across Instagram, YouTube and emerging platforms.
• One day you might create an emotional campaign around weddings.
• The next, you’re filming with creators, covering a store launch, creating trend-led content or turning a simple customer story into something millions want to watch.
• You’ll work closely with our founders, marketing team, influencers and production partners to build one of India’s most exciting consumer brands.

Skills

Hooks & storytelling

Audience building

Camera presence

Job description

At Rasa Silver Stories, we’re building much more than a jewellery brand.

We’re building stories people want to watch, share and remember.

We believe great content isn’t about selling products.

It’s about making people feel something.

If you’re the kind of person who studies why a video went viral, notices tiny details everyone else misses, understands internet culture, and is obsessed with creating content people actually care about—we’d love to meet you.

What You’ll Do

Your job is simple.

Create content people can’t scroll past.

You’ll be constantly brainstorming, scripting, shooting and creating videos across Instagram, YouTube and emerging platforms.

One day you might create an emotional campaign around weddings.

The next, you’re filming with creators, covering a store launch, creating trend-led content or turning a simple customer story into something millions want to watch.

You’ll work closely with our founders, marketing team, influencers and production partners to build one of India’s most exciting consumer brands.

• Lives on Instagram, YouTube and social media.
• Instinctively understands what makes people stop scrolling.
• Thinks in hooks, emotions, storytelling and retention.
• Knows every platform has its own style of content.
• Is always spotting trends before everyone else.
• Loves experimenting with new ideas and formats.
• Has an exceptional eye for visuals and aesthetics.
• Is comfortable both behind and in front of the camera.
• Wants to create work they’re genuinely proud of.
• You’re already a content creator.
• You’ve built your own audience or personal brand.
• You’ve had videos organically go viral.
• You naturally think in content wherever you go.
• Friends constantly send you reels because they know you’ll appreciate great ideas.
• You have that instinct where you simply know…
• "This is going to work."

What Success Looks Like

Content people voluntarily share.

Content people send to friends.

Content that builds a community—not just followers.

Content that gets people talking about Rasa, visiting our stores and becoming part of our journey.

Why Join Rasa?

You’ll have the creative freedom to experiment, move fast and bring bold ideas to life.

You’ll work directly with the founders, collaborate with top creators, travel for campaigns and help shape the voice of one of India’s fastest-growing jewellery brands.

This isn’t a place where you’ll be asked to make “10 posts a week.”

This is a place where you’ll build content that people genuinely remember.

If you’ve ever wanted to create work that millions watch, share and talk about…