Digital Communications Specialist- Senior Associate

PwC; Kolkata District; On-site; INR 1,100,000 - 1,800,000; Full time

Job summary

PwC Acceleration Center India in Kolkata invites a Digital Communications Specialist- Senior Associate to drive brand management, marketing, and sales initiatives across global teams. You will use market research, digital marketing, and creative campaigns to promote PwC services and grow revenue.

You will build client connections, mentor juniors, and manage campaigns using Salesforce Marketing Cloud and CRM tools, aligning with firm objectives and measuring outcomes.

Qualifications

• At least a Graduate and post graduate.
• At least 5 years of experience in sales, marketing or related PwC experience.
• Oral and written proficiency in English required.

Responsibilities

• Develop and execute strategic marketing campaigns to enhance brand visibility and drive revenue growth.
• Conduct market research to identify trends and opportunities for business development.
• Analyze campaign performance to optimize marketing strategies and improve client engagement.
• Work with international teams on content design (emails and newsletters).
• Support distribution of global internal communication on Salesforce Marketing Cloud.
• Utilize CRM software to manage client relationships and track marketing initiatives.
• Create content marketing strategies aligned with firm objectives and target audience.
• Collaborate with stakeholders to promote the firm's services.
• Leverage digital marketing channels to reach target audiences and increase brand awareness.
• Validate brand consistency across all marketing materials and communications.
• Mentor junior team members to foster growth and enhance team performance.

Skills

Digital marketing

Brand management

Market research

Content design

Strategic campaigns

Team mentoring

Client engagement

Education

Graduate degree

Postgraduate degree

Tools

Salesforce Marketing Cloud

CRM software

SharePoint

Microsoft Groups

Job description

Job Description:

Industry/Sector

Specialism

IFS - Internal Firm Services - Other

Management Level

Senior Associate

Job Description & Summary

The Opportunity

Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You'll work at the heart of global teams across Advisory, Assurance, Tax and Business Services - solving real client challenges through connected collaboration. We'll help you grow your skills so you can go further. With hands‑on learning, cutting‑edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference - every day.

As a Digital Communications Specialist- Senior Associate, you will engage in a dynamic role within our Internal Firm Services practice, focusing on brand management, marketing, and sales. You will collaborate with teams to develop and execute strategic initiatives that drive revenue growth, enhance brand visibility, and capture new business opportunities. Using market research, digital marketing, and creative campaigns, you will play a pivotal role in promoting the firms services and achieving organizational targets.

As a Senior Associate, you will build meaningful client connections and learn how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality outcomes. Embracing ambiguity, you will be comfortable when the path forward isn't clear, using these moments as opportunities to grow.

In this role at PwC Acceleration Center India, you will leverage a versatile skill set in various marketing channels, focusing on validating brand consistency and driving customer engagement. Your contributions will be integral to reaching target audiences and fostering customer loyalty.

Responsibilities

• Developing and executing strategic marketing campaigns to enhance brand visibility and drive revenue growth
• Conducting market research to identify trends and opportunities for business development
• Analyzing campaign performance to optimize marketing strategies and improve client engagement
• Work with international teams on content design (specifically for emails and newsletters)
• Support distribution of global internal communication on digital platforms - specifically Salesforce Marketing Cloud.
• Utilizing CRM software to manage client relationships and track marketing initiatives
• Creating content marketing strategies that align with the firms objectives and target audience
• Collaborating with stakeholders to develop communication strategies that promote the firms services
• Leveraging digital marketing channels to reach target audiences and increase brand awareness
• Validating brand consistency across all marketing materials and communications
• Navigating complex situations to anticipate team and client needs and deliver quality outcomes
• Mentoring junior team members to foster professional growth and enhance team performance

What You Must Have

• At least a Graduate and post graduate
• At least 5 years of experience in sales, marketing or related PwC experience
• Oral and written proficiency in English required

What Sets You Apart

• Preference for at least one of the following fields of study: Advertising, Analytics, Business Administration/Management, Business Communications, Communications Studies/Speech Communication and Rhetoric, Consumer Studies, Design, e-Business, English Literature, Journalism, Marketing, Organizational Management, Public Relations
• Excelling in brand management and marketing strategies
• Utilizing CRM software for enhanced customer insights

Microsoft Office Suite proficiency, including Sharepoint and Microsoft groups

Marketing Cloud experience preferred

• Developing communication strategies for diverse audiences
• Analyzing market trends to inform strategic decisions
• Managing digital marketing campaigns with measurable outcomes
• Demonstrating creativity in content marketing and strategy

Travel Requirements

Job Posting End Date

September 30, 2026