Digital Commerce Sales Manager

PepsiCo; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

PepsiCo Inc. is seeking a Senior Insights Analyst to drive eComm performance analyses, build scorecards, and support AOP/JBP through deep-dive analyses and cross-functional collaboration. The role requires strong Excel/PowerPoint skills and experience with BI tools.

You will work with global teams to source data and deliver strategic insights. You'll develop customer-specific reviews, KPI dashboards and maintain cross-country communications, contributing to business performance and strategic

Qualifications

• 5+ years experience in Analytical/Sales/management consulting OR multinational organization working in a sales, commercial or transformation function; Previous FMCG, eComm experience preferred
• Ability to use BI tools– Internal (Thoughtspot, Tableau, PowerBI, Cockpit, eComm IQ), and external (e.g. IRI, Circana, Kantar, Nielsen)
• Proficiency in MS Office package, especially Excel & Power Point is essential
• Well organized, self-sufficient and proactive: time management, multitasking, planning, and strong written and spoken English
• Strong analytical skills; Tableau experience or data visualization a plus
• Ability to work with virtual teams across multiple geographies & timezones
• Proactive approach - drive online sales and customer engagement across stakeholders
• Ability to frame opportunities and share learnings across a wide group of stakeholders
• Ability to handle multiple work streams to tight deadlines in a fast-paced environment
• Good collaborator and influencer across countries in Europe (and beyond)
• Proven experience using PowerPoint and producing visually compelling presentations for senior audiences

Responsibilities

• Develop business insights by analyzing trends, competition monitoring, and identifying opportunities (big bets)
• Create in-depth analyses on performance and opportunity with GCC, Sector, and BU teams
• Develop customer-specific performance reviews and scorecard tracking (WBR, MBR, QBR)
• Build scorecards and KPI dashboards and define tracker milestones
• Support BU teams with analysis and deep dives for customer conversations and JBP
• Prepare channel-specific analyses, charts, and presentations providing actionable insight
• Coordinate with BU, sector, finance & GCC to source information from multiple data sets
• Collaborate with DX & Insights to generate and consolidate eComm market intelligence (Circana, IRI) and shopper/channel insights
• Source external insights/reports to share intelligence across the eComm community
• Craft overarching narratives from data to actionable recommendations
• Prepare compelling presentations telling macro-to-micro stories
• Influence stakeholders to obtain information and viewpoints
• Translate high-level goals into actionable steps with milestones

Skills

Excel

PowerPoint

BI tools

Tableau

PowerBI

Thoughtspot

Data visualization

English communication

Cross-functional collaboration

Analytical skills

Tools

Thoughtspot

Tableau

PowerBI

Circana

IRI

Kantar

Nielsen

Job description

Overview

• Be the pulse on eComm business performance & contribution – Leveraging internal & external eComm data, and work with BUs & finance teams to consolidate performance knowledge & learnings
• Support BU teams in preparing high quality materials, documents and analyses that will contribute to business performance improvement
• Work with BU teams to set KPIs, establish data, build & share scorecards that drive the right action & have tangible impact on the business
• Develop customer specific performance reviews and scorecard tracking (MBR and QBR)
• Support AOP efforts, with deep-dives, analysis and presentations
• Support BU teams with analysis and deep dives to enable customer conversations and support JBP efforts
• Issue specific ad hoc deep dives based on key business questions/opportunities/challenges
• Carry out ad hoc strategic analysis consolidating multiple data sources to provide strategic insight
• Work with DX & broader insights teams to carry out shopper behaviour & channel insights – building scorecards & integrating the right insight into strategic analysis
• Working in the international matrix is key, requiring strong communication and soft skills, capability to adjust communications to recipients & different cultures.
• Role requires high proficiency in Excel, Powerpoint and other Microsoft Office apps as well as analytical skills to make sense out of numbers and preparing high level conclusions/recommendations
• Leverage existing PepsiCo & eComm specific analytical tools to integrate data sets that analyse performance & drivers
• Key indicator of success is coping with uncertainty, ambiguity and fragmented set of data and capability to move things forward on limited inputs

Responsibilities

• Work with wider teams to develop Business insights, identifying & understanding business trends, competition monitoring & opportunity identification (big bets)
• Create in depth analysis on performance & opportunity – work with GCC, Sector & BU teams
• Develop overall and customer specific performance reviews and scorecard tracking (WBR, MBR and QBR)
• Build scorecard, KPI dashboards & agree tracker milestones
• Support BU teams with analysis and deep dives to enable customer conversations and support JBP efforts
• Carry out ad hoc strategic analysis consolidating multiple data sources to provide strategic insight
• Prepare channel specific analyses, charts, sets of data and presentations that provide clear & actionable insight
• Connect with BU, sector, finance & GCC counterparts to source information needed, often consolidating multiple data sets
• Actively work with DX & Insights teams to generate & consolidate eComm market intelligence (e.g. Circana, IRI) and shopper / channel insights
• Source & curate external insights & reports, helping to share & build intelligence across the eComm community
• Make sense out of numbers and given information to prepare overarching story and conclusions/recommendations
• Prepare compelling presentations – tell stories from macro to micro points of action
• Choose and influence stakeholders to get specific information and point of view
• Based on high-level goals, create actionable steps and define proper resources and milestones to achieve the result

Qualifications

Identify any differentiating expertise required for success in the role.

• 5+ years experience in Anlaytical/ Sales/management consulting OR mutli-national organization working in a sales, commercial or transformation function; Previous FMCG, eComm experience preferred

• Ability to use BI tools– Internal (e.g. Thoughtspot, Tableau, PowerBI, Cockpit, eComm IQ), and external (eg. IRI, Circana, Kantar, Nielsen etc.)

• Proficiency in MS Office package, especially Excel & Power Point is essential

• Well organized, self-sufficient and proactive: Best-in-class time management skills, ability to multitask, set priorities and plan, Great written and spoken communication in English

• Strong analytical skills
• Experience of Tableau (or other BI tools), and/or data visualization experience can be a plus

• Ability to work with virtual teams across multiple geographies & timezones
• Proactive approach - drive online sales and customer engagement whilst taking others with you
• Ability to strategically frame opportunity, codify & share learnings across wide group of stakeholders
• Ability to handle multiple work streams simultaneously and to tight deadlines in a fast-paced and dynamic environment.
• Good collaborator and influencer: Experience working with a breadth of stakeholders and peers – levels, functions and across countries in Europe

• Ability to extract key messages from complex data and craft a clear narrative, presenting in person & virtually
• Good commercial and operational instinct to ensure recommendations are practical and executable
• Can-do, flexible attitude with resilience: Calmly able to respond to rapidly changing business priorities

• Proven experience using PowerPoint and ability to producing visually compelling presentations (i.e. beyond just operating the software) that are impactful with a senior audience