Senior Manager - Digital Commerce

PepsiCo; Hyderabad; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

PepsiCo in Hyderabad, India, seeks a senior Insights/Analytics professional to drive eAFH and Quick Commerce channel growth across markets, collaborating with the Channel VP and eAFH Director to craft data-driven selling stories and strategic recommendations.

Responsibilities include shaping the DCOM Commercial Insights service catalog, delivering Nielsen/IRI analyses, scorecards, and senior-level presentations to retail partners and BU teams.

Qualifications

• Bachelor's degree in Business, Marketing, or Engineering; MBA a plus.
• 9–11 yrs insights/analytics experience.
• Prior FMCG experience & strong capability partnering with retailers/customers.
• Strong Visualization & Storytelling skills.
• Advanced Microsoft Office / PowerPoint & Excel skills.
• Ability to synthesize data sources into growth strategies/reviews.
• Strong collaboration and influencing across countries in Europe.
• Ability to extract key messages and present clearly in person or virtually.

Responsibilities

• DCOM Commercial Insights - Strategy & Development
• Track market, category, customer, and competitor performance; produce scorecards and overviews
• Synthesize Nielsen/IRI, household panel, and loyalty data into strategic analyses
• Support Channel VP and eCom teams with analyses and materials
• Storytelling & Presentations
• Craft compelling presentations linking macro trends to actions with size of prize
• Support market leads in pitching stories to retail partners
• Stakeholder & Community Management across BU teams and agencies
• Team Leadership & Capability: coach and set quality standards
• Build DCOM capability within the team and broader organization
• Contribute to succession for specialist roles across BUs

Skills

PowerPoint

Excel

Data visualization

Storytelling

Analytics

Education

Bachelor's degree in Business, Marketing, Engineering

MBA

Job description

Overview

This role drives eAFH and Quick Commerce channel growth across European markets, working directly with the Channel VP and eAFH Director.

• Lead multimarket customer engagement across aggregators and lighthouse accounts; build and pitch selling materials and analyses
• Drive eB2B channel strategy, AOP planning, and Menu Pro rollout across key markets

Overview

This role drives eAFH and Quick Commerce channel growth across European markets, working directly with the Channel VP and eAFH Director.

Channel & Customer

• Lead multimarket customer engagement across aggregators and lighthouse accounts; build and pitch selling materials and analyses
• Drive eB2B channel strategy, AOP planning, and Menu Pro rollout across key markets

Insights & Commercial

• Shape and standardise the DCOM Commercial Insights service catalog
• Synthesise data into clear performance overviews, stories, and recommendations

Stakeholder & Community

• Influence senior stakeholders and retail partners; build and manage the eAFH community across BUs

Responsibilities

• DCOM Commercial Insights - Strategy & Development
• Track market, category, customer, and competitor performance; produce scorecards and overviews
• Synthesise Nielsen/IRI, household panel, and loyalty data into strategic, ad hoc analyses
• Support Channel VP and eCom teams with high-quality analyses and materials
• Storytelling & Presentations
• Build selling stories that translate complex data into implications and actions tied with a size of prize
• Craft compelling presentations - from macro trends to specific actions
• Support market leads in pitching stories to retail partners
• Stakeholder & Community Management
• Work with BU teams and agencies to gather information and resolve project issues
• Influence stakeholders to align on perspectives and drive decisionsManage sub-channel community - meeting materials, best practices, BU relationships
• Team Leadership & Capability
• Coach rest of the commercial insights team - set quality standards, allocate work, review outputs
• Build DCOM Commercial Insights capability within the team and the broader DCOM Commercial Insights team
• Contribute to succession for specialist roles across BUs

Qualifications

• Bachelors' degree in Business, Marketing, Engineering: MBA a plus
• 9-11 yrs insights/ analytics
• Prior FMCG experience & strong hands on capability in partnering with Retailers / Customers
• Strong Visualization & Story telling skills
• Advanced Microsoft Office / PowerPoint & Excel skills
• Can synthesize multiple disparate data sources into compelling growth strategies/reviews
• Can easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisions
• Good collaborator and influencer: Experience working with a breadth of stakeholders and peers - levels, functions and across countries in Europe
• Ability to extract key messages from complex data and craft a clear narrative, presenting in person & virtually
• Good commercial and operational instinct to ensure recommendations are practical and executable
• Well organized, self-sufficient and proactive: Best-in-class time management skills, ability to multitask, set priorities and plan
• Can-do, flexible attitude with resilience: Calmly able to respond to rapidly changing business priorities
• Proven experience using PowerPoint and ability to producing visually compelling presentations (i.e. beyond just operating the software) that are impactful with a senior audience