Digital Advertising Strategist -AU..

Pattern; Pune District; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading eCommerce accelerator is seeking a Digital Advertising Strategist to join its team in India. The successful candidate will plan, execute, and optimize paid advertising campaigns on platforms like Google and Amazon. They should have at least 5 years of experience, with a focus on digital advertising in an agency setting. Strong analytical and communication skills are essential. The role involves managing budgets and training junior teams, with a commitment to delivering strategic advertising solutions for clients.

Qualifications

• 5+ years total experience, with at least 2-3 years in a digital advertising role, preferable in an agency.
• Experience with retail/ecommerce clients is desirable.
• Strong analytical skills and attention to detail.

Responsibilities

• Plan and execute paid advertising campaigns on Google.
• Analyze and optimize existing paid search campaigns.
• Manage advertising budgets across client accounts.
• Communicate with clients via email and calls.
• Train and develop junior teams.

Skills

Digital advertising

Campaign management

Analytical skills

Communication skills

Budget management

Job description

About the Role

Pattern is a leading eCommerce accelerator offering outsourced marketplace and e‑commerce management services for brands worldwide. We are expanding our Australian team and looking for a Digital Advertising Strategist to support the scaling of our business by driving performance on Amazon and other marketplaces.

Responsibilities

• Plan, execute and monitor paid advertising campaigns on Google for allocated strategic accounts.
• Analyze and optimize existing paid search campaigns, including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales.
• Test, scale and optimise campaigns in Google Ads and other channels.
• Plan and manage weekly and monthly advertising budgets across client accounts.
• Update and improve tracking of every brand’s advertising spend and return on ad spend.
• Communicate with clients via email, calls and face‑to‑face meetings to provide insights.
• Define compelling advertising strategies that meet client commercial goals.
• Perform daily reporting and monitoring of campaigns to ensure commercial objectives are met.
• Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts.
• Train, develop and coach junior teams.
• Adopt internal tools and provide feedback to the tech team on feature requirements.

Qualifications

• 5+ years total experience, with a minimum of 2–3 years in a hands‑on digital advertising role, preferably within an agency focused on Amazon.
• Line management experience.
• Excellent verbal and written communication skills.
• Excellent analytical skills, including budget management and attention to detail.
• Ability to think strategically with a strong bias towards commercial outcomes.
• Experience working with retail/ecommerce clients (desirable).

Desired Qualities

• Game Changers – Someone who looks at problems with an open mind, shares new ideas with team members, regularly reassesses existing plans, attaches realistic timelines to goals, makes profitable, productive and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics – Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of those solutions using data.
• Partner Obsessed – Someone who is partner obsessed, clearly explains the status of projects to partners, relies on constructive feedback, actively listens to partners’ expectations, delivers results that exceed them, prioritises the needs of partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers – Someone who is part of a team of doers, uplifts team members, recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.