Marketing SEO Specialist

Pattern; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Pattern is seeking a Marketing Specialist- SEO to enhance search visibility and increase organic traffic. This role focuses on keyword research, on-page optimization, technical collaboration, performance monitoring, and strategic auditing. Candidates should have 2–5 years of SEO or digital marketing experience, a strong foundation in SEO principles, and proficiency with tools like Ahrefs and Google Analytics. The position offers a hybrid working model in Pune, India, and requires excellent analytical and communication skills.

Qualifications

• 2–5 years of experience in SEO or Digital Marketing.
• Strong foundational knowledge of both on-page and technical SEO principles.
• Hands-on experience with key SEO tools.

Responsibilities

• Conduct comprehensive keyword research for SEO opportunities.
• Execute content and page optimizations for visibility.
• Partner with development teams for technical SEO improvements.
• Track and analyze rankings and organic traffic.
• Perform regular site audits and competitor analyses.
• Build detailed reports with actionable SEO recommendations.

Skills

SEO mastery

Data-driven analysis

Strong communication skills

Tools

Ahrefs

SEMrush

Google Analytics (GA4)

Google Search Console

Screaming Frog

Job description

Marketing Specialist- SEO

TIME : Hybrid Shift (4:30 PM IST – 1:30 AM IST)

About Pattern

Pattern is the premier partner for global ecommerce, helping the world’s leading brands grow their business on marketplaces like Amazon, Walmart, and beyond. We combine industry‑leading technology with expert strategy to drive results across every stage of the customer journey. Joining Pattern means working in a fast‑paced, data‑driven environment where innovation and execution go hand‑in‑hand.

About the Role

As a Marketing Specialist- SEO, you will be a key driver in supporting global marketing and ecommerce initiatives through the lens of organic search. Your primary objective will be to enhance search visibility, increase organic traffic, and generate high‑quality leads.

Working closely with cross‑functional marketing and international teams, you will execute strategies that align with our global growth goals. This role requires a blend of technical curiosity, analytical thinking, and a passion for staying ahead of search engine trends.

What You Will Do

In this role, your daily impact will be felt through the following responsibilities:

• Opportunity Identification: Conduct comprehensive keyword research to uncover high‑impact SEO opportunities that align with user intent.

• On‑Page Excellence: Execute content and page optimizations to ensure maximum visibility and relevance across our digital properties.

• Technical Collaboration: Partner with development teams to identify and support technical SEO improvements, ensuring site architecture is search‑friendly.

• Performance Monitoring: Track and analyze rankings, organic traffic, and overall site performance using industry‑standard tools.

• Strategic Auditing: Perform regular site audits and competitor analyses to benchmark performance and identify areas for competitive advantage.

• Insights & Reporting: Build detailed reports and provide actionable SEO recommendations to content teams to drive continuous improvement.

What You Will Need

To be successful in this role, you should possess:

• Relevant Experience: 2–5 years of experience in SEO or Digital Marketing (for internal candidates).

• SEO Mastery: Strong foundational knowledge of both on‑page and technical SEO principles.

• Tool Proficiency: Hands‑on experience with SEO power tools such as Ahrefs, SEMrush, or Screaming Frog.

• Data Driven: Familiarity with Google Analytics (GA4) and Google Search Console to interpret data and trends.

• Modern Technical Skills: Basic knowledge of HTML and experience leveraging AI tools to enhance SEO workflows.

• Future‑Ready: A solid understanding of AI Overviews (AIO) and the evolving search landscape.

• Soft Skills: Excellent analytical capabilities, clear communication skills, and the ability to manage multiple projects simultaneously.