Digital Advertising Strategist..

Pattern; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Pattern is seeking a hands-on Amazon advertising specialist to own and optimize performance across a portfolio of brand accounts. You will drive end-to-end strategy, set targets, and surface risks and opportunities in real time, while collaborating with the Marketplaces Advertising Lead.

You will execute campaigns across Sponsored Products, Sponsored Brands, and Display, and translate data into actionable decisions. Grow autonomy and shape the ad playbook within a dynamic ecommerce environment.

Qualifications

• 3+ years total experience with 2+ years in hands-on Amazon advertising (agency, accelerator, or in-house).
• Proven track record owning accounts and hitting targets.
• Strong working knowledge of Amazon Sponsored Ads: Sponsored Products, Sponsored Brands, Sponsored Display.
• Strategic thinker with a commercial bias and ability to tie bid adjustments to P&L outcomes.
• Clear verbal and written communication; able to present a sharp performance narrative to the team.
• Excellent analytical skills, including budget management and attention to detail.

Responsibilities

• Own the advertising performance of a portfolio of brand accounts and hit commercial targets (revenue, ROAS, TACoS, new-to-brand, share of voice).
• Build quarterly and monthly advertising strategies per account aligned to goals such as growth and profitability.
• Prepare and present performance reviews to stakeholders, including the Marketplaces Advertising Lead.
• Be the eyes and ears of the ads function, flag risks/opportunities early and recommend actions.
• Plan, execute, and monitor campaigns across Amazon Sponsored Products, Brands, and Display.
• Collaborate with Brand Management, Merchandising, and SEO/Content to align commercial agenda.
• Improve tracking and reporting of ad spend and ROAS; stay updated on Amazon roadmap.

Skills

Amazon Ads

Account ownership

Strategic thinking

Communication

Analytics

Tools

SQL

BI tools

Job description

This is not a reporting seat or an execution-only role. You will own the advertising performance of your accounts end-to-end - strategy, targets, and outcomes - and act as the eyes and ears of the ads function on the ground. That means proactively surfacing risks, opportunities, and optimization calls before the team or leadership have to ask, and translating what the data is telling us into decisions and action.

You will work side-by-side with the Marketplaces Advertising Lead, supporting them to deliver against team-level commercial targets while running your own book of accounts with growing autonomy. You will be hands-on across Amazon Ads, and equally comfortable explaining a performance story to the team as you are inside a bid management interface. This is a role for someone who wants to go deep on Amazon advertising and has the curiosity to keep expanding what they know.

₹0 - ₹0 a year

Account Ownership & Strategy Leadership

• Own the advertising performance of a portfolio of brand accounts - you are accountable for results against agreed commercial targets (revenue, ROAS, TACoS, new-to-brand, share of voice)
• Build quarterly and monthly advertising strategies for each account, aligned to commercial goals - growth, profitability, launches, defence, and category share
• Prepare and present performance reviews internally, including to the Marketplaces Advertising Lead - own the narrative on what happened, why, what we are doing next, and what to expect
• Be the eyes and ears of the ads function - proactively flag what is working, what is at risk, and what to do about it, ahead of anyone asking
• Partner with the Marketplaces Advertising Lead to hit portfolio-level targets; raise pacing, performance, and budget risks early and bring the recommended call, not just the problem

Campaign Strategy & Optimisation

• Plan, execute, and monitor paid advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) for your accounts
• Drive optimisation across your portfolio - campaign structure, keyword strategy, negatives, bid strategy, audience targeting, creative direction, and budget pacing
• Test, scale, and retire - design structured tests (bid, placement, creative, audience), interpret results with rigour, and roll winners into the playbook
• Plan and manage weekly and monthly advertising budgets across your accounts; keep spend on pace and on strategy
• Continuously improve the tracking of brand-level ad spend and return on ad spend, and the way we report performance internally
• Keep up with the Amazon advertising roadmap - beta features, new ad types - and bring the relevant ones into how we operate

Collaboration & Team Contribution

• Work closely with Brand Management, Merchandising, and SEO/Content to drive an aligned commercial agenda for your accounts - advertising is one lever, not the whole story
• Explain advertising strategy and results clearly to non-specialist colleagues
• Support the Lead on portfolio reviews and strategic initiatives across the team
• Adopt internal tools and feed requirements back to the tech team to make the team faster and sharper
• Document what you learn so the wider team can reuse it

Must-Have

• 3+ years of total experience, with 2+ years in a hands-on digital advertising role on Amazon - agency, accelerator, or in-house
• A track record of owning accounts and carrying performance targets - you have held a number and worked to hit it, not just reported on one
• Strong working knowledge of Amazon Sponsored Ads - Sponsored Products, Sponsored Brands, and Sponsored Display
• Strategic thinker with a commercial bias - you can connect a bid adjustment to a P&L outcome and explain it to a non-specialist
• Clear verbal and written communication - you can write a sharp performance narrative and talk it through with the team
• Excellent analytical skills, including budget management and attention to detail

How You Work

• Willing to learn - you actively seek out new ad products, tools, and techniques, and you are comfortable being a beginner at something new
• Proactive and self-directed - you raise your hand before being asked and take initiative on problems and opportunities you spotOwnership mindset - you follow through, and you are open about what worked and what did not
• Curious - you ask why a number moved, not just what it did
• Comfortable with ambiguity and shifting priorities, and resilient when results are not going your way
• Collaborative and receptive to feedback

Nice to Have

• Exposure to Amazon DSP or Amazon Marketing Cloud (AMC), or a clear interest in learning them
• Experience working with retail / ecommerce brands across multiple categories
• Working knowledge of SQL for advertising data analysis
• Experience with BI tools (Looker, Tableau, Power BI, QuickSight)
• Experience working with offshore execution teams or across geographies

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.