Amazon/Flipkarts Ads Manager

Oswaal Books; Agra District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Oswaal Books is seeking an experienced Amazon Advertising Specialist to drive brand visibility on the Amazon platform from Agra, India. You will develop strategies, optimize product listings, and manage Sponsored Campaigns with a data-driven focus to boost sales and growth.

The role requires deep knowledge of Amazon Advertising tools, strong data analysis skills, and experience applying AI to optimize campaigns. Collaboration with marketing and product teams is essential for success.

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• Minimum of 25 years of experience in managing Amazon Advertising campaigns.
• Proven success in driving sales and achieving advertising objectives.
• In-depth knowledge of Amazon Advertising tools and platforms.
• Proficient in data analysis and advertising reporting, including Product Reports and Search Term Reports.
• Strong knowledge of campaign bulk optimization and managing campaign changes at scale.
• Practical experience using AI tools for campaign optimization, data analysis, and extracting actionable insights.

Responsibilities

• Develop and execute comprehensive Amazon Advertising strategies aligned with business goals.
• Identify opportunities for growth and improvement in advertising performance.
• Collaborate with product teams to optimize product listings for visibility and conversion.
• Implement best practices for product titles, descriptions, and images.
• Manage and optimize Sponsored Products and Brands campaigns; refine targeting strategies.
• Conduct regular keyword research and optimize campaigns at scale.
• Use analytics tools to monitor and analyze campaign performance; apply AI insights.
• Prepare advertising reports and extract actionable insights to improve targeting and budgets.

Education

Bachelor's degree in marketing, Business, or a related field

Amazon Advertising knowledge

Data analysis

AI optimization

Tools

Product Reports

Search Term Reports

Job description

Job Description

As an Amazon Advertising Specialist, you will be a key player in driving the success of our brand on the Amazon platform. This role requires a strategic thinker with a deep understanding of Amazon's advertising ecosystem and a proven track record of implementing effective campaigns. You will be responsible for maximizing visibility, optimizing conversion rates, and contributing to overall business growth through targeted and data-driven advertising efforts.

Roles and Responsibilities

1. Strategy Development

• Develop and execute comprehensive Amazon Advertising strategies aligned with business goals.
• Identify opportunities for growth and improvement in advertising performance.

2. Product Listing Optimization

• Collaborate with product teams to optimize product listings for maximum visibility and conversion.
• Implement best practices for product titles, descriptions, and images.

3. Sponsored Products and Brands

• Manage and optimize Sponsored Products and Brands campaigns to increase product visibility.
• Conduct regular keyword research and refine targeting strategies.
• Perform campaign bulk optimization and manage campaign changes efficiently at scale.

4. Advertising Analytics & AI Optimization

• Utilize analytics tools to monitor and analyze campaign performance.
• Use AI tools to optimize campaigns, identify actionable insights, and improve campaign performance.
• Analyze campaign data to identify trends, opportunities, and areas for improvement. Provide insights and recommendations for continuous improvement.

5. Reporting & Insights

• Prepare and analyze advertising reports, including Product Reports and Search Term Reports.
• Extract actionable insights from reports to improve targeting, bidding, budgets, and overall campaign performance.

6. Competitor Analysis

• Stay informed about competitor activities on the Amazon platform.
• Develop strategies to maintain a competitive edge in the marketplace.

7. Budget Allocation

• Manage advertising budgets effectively, ensuring optimal allocation for maximum impact.
• Monitor spending and adjust budgets based on performance trends.

8. Collaboration and Communication

• Work closely with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business objectives.
• Communicate effectively with external partners, agencies, and Amazon support.

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• Minimum of 25 years of experience in managing Amazon Advertising campaigns.
• Proven success in driving sales and achieving advertising objectives.
• In-depth knowledge of Amazon Advertising tools and platforms.
• Proficient in data analysis and advertising reporting, including Product Reports and Search Term Reports.
• Strong knowledge of campaign bulk optimization and managing campaign changes at scale.
• Practical experience using AI tools for campaign optimization, data analysis, and extracting actionable insights.