Digital Advertising Specialist

Xeveloper; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A digital marketing firm in India is seeking a Digital Advertising Specialist to plan and optimize digital advertising campaigns. The role involves collaborating with teams to drive brand awareness and increase conversions through effective strategies. Candidates should have a strong understanding of digital advertising, ad optimization, and lead generation, with proven experience in campaign management. This position offers the chance to work with international markets and develop campaigns that leverage data for optimal performance.

Qualifications

• Proven experience in digital advertising operations, ad trafficking, or campaign management.
• Familiarity with programmatic advertising and digital advertising technologies.
• Technical skills to troubleshoot and resolve ad serving issues.

Responsibilities

• Validate campaign configurations against customer goals before launching.
• Track key metrics such as impressions, clicks, and conversion rates.
• Collaborate with customers to define campaign objectives and KPIs.
• Conduct market research and competitor analysis for effective strategies.

Skills

Digital advertising

Search marketing

Ad optimization

Campaign analysis

Email marketing

Lead generation

Data management

Job description

As a Digital Advertising Specialist, you will be responsible for planning, executing, and optimizing digital and search advertising campaigns across various platforms. Your primary goal will be to drive brand awareness, increase website traffic, and generate conversions through effective digital strategies. You will collaborate with cross‑functional teams, including marketing, creative, and analytics, to ensure the successful implementation and performance of campaigns.

This role requires a strong understanding of digital advertising, search marketing, audience targeting, ad optimization, and campaign analysis, with the ability to leverage data and insights to maximize overall campaign results. We are looking for a highly driven email marketing executive with strong expertise in international lead generation for SEO, website development, and mobile application services. The ideal candidate will have hands‑on experience in executing bulk email campaigns, market research, database management, and generating high-quality leads from USA and Canadian markets while maintaining excellent data accuracy and compliance.

Responsibilities

• Campaign Setup: Validate campaign configurations and setup against the customer's goals before launching the campaigns.
• Performance Monitoring and Reporting: Track key metrics, such as impressions, clicks, click‑through rates (CTR), conversion rates, and return on ad spend (ROAS) as per customer needs.
• Strategy Development: Collaborate with Adara customers and account managers to define display campaign objectives, target audience, and key performance indicators (KPIs).
• Conduct market research and competitor analysis to identify opportunities and develop effective campaign strategies.

Requirements

• Proven experience in digital advertising operations, ad trafficking, or campaign management.
• Familiarity with programmatic advertising, ad exchanges, and digital advertising technologies is a plus.
• Ad operations experience, with experience in programmatic campaign activation, performance, strategy, and planning.
• Strong technical skills with the ability to troubleshoot and resolve issues related to ad serving, tagging, and creative implementation.