Digital Advertising Specialist

Xeveloper Technologies Pvt Ltd; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Creative freedom for campaign testing

Flexible work setup

Results-driven environment

Job summary

Xeveloper Technologies Pvt Ltd is seeking a Digital Advertising Specialist in Bengaluru, Karnataka. The suitable candidate will plan, execute, and optimize digital advertising campaigns, aiming to bolster brand awareness and drive conversions.

The role demands proficiency in digital advertising and performance analysis, requiring collaboration with marketing and analytics teams. A flexible work environment is provided, allowing for creative freedom and professional growth.

Qualifications

• Proven experience in digital advertising operations, ad trafficking or campaign management.
• Familiarity with programmatic advertising, ad exchanges, and digital advertising technologies is a plus.
• Ad operations experience, with experience in programmatic campaign activation, performance, strategy, and planning.

Responsibilities

• Validate campaign configurations and setup against customer’s goals before launching the campaigns.
• Track key metrics as per customer needs.
• Collaborate to define display campaign objectives, target audience, and KPIs.

Skills

Digital advertising operations

Audience targeting

Ad optimization

Campaign analysis

Job description

Conversion Tracking Paid Advertising Paid Advertising Scaling Campaigns Audience Targeting Ad Creatives

Job Description

As a Digital Advertising Specialist, you will be responsible for planning, executing, and optimizing digital and search advertising campaigns across various platforms. Your primary goal will be to drive brand awareness, increase website traffic, and generate conversions through effective digital strategies. You will collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, search marketing, audience targeting, ad optimization, and campaign analysis, with the ability to leverage data and insights to maximize overall campaign results.

Working Hours: 10:00 AM – 7:00 PM
Working Days: Monday to Friday

Key Responsibilities

• Campaign Setup: Validate campaign configurations and setup against customer’s goals before launching the campaigns.
• Performance Monitoring and Reporting: Track key metrics, such as impressions, clicks, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) as per customer needs.
• Strategy Development: Collaborate with Adara customers and Account Managers to define display campaign objectives, target audience, and key performance indicators (KPIs).

Requirements

• Proven experience in digital advertising operations, ad trafficking or campaign management.
• Familiarity with programmatic advertising, ad exchanges, and digital advertising technologies is a plus.
• Ad operations experience, with experience in programmatic campaign activation, performance, strategy, and planning.

Nice to Have

• Be customer focused (users and merchants) and be passionate about building phenomenal experiences for users.
• Ability to work under pressure, meet tight deadlines, and adapt to changing priorities in a fast-paced advertising environment.
• Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously.

What We Offer

• A results-focused environment that values data, creativity, and continuous testing.
• Creative freedom to test ideas, build high-converting ads, and improve performance continuously.
• Flexible work setup with room to grow professionally and technically.