DGM Digital Growth & Social Selling Enablement

Modicare; Delhi; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Modicare is seeking a Digital Strategy & Ecosystem Design leader to define and operationalize integrated digital strategies for customer-facing and advisor-facing platforms, and to architect the digital ecosystem across social media, website, app, WhatsApp and campaigns.

You will own customer education journeys, advisor enablement, content strategy and growth initiatives, partnering with marketing, product and technology to deliver measurable engagement and repeat purchases.

Responsibilities

• Develop and operationalize integrated digital strategies for customer-facing and advisor-facing platforms.
• Architect the digital ecosystem across social media, website/app, WhatsApp, digital campaigns and customer engagement touchpoints.
• Define platform roles and engagement journeys for customer education, advisor enablement, content adoption, purchase support and repeat purchase.
• Identify and scale high-impact digital opportunities aligned with business priorities, launch plans and category growth agendas.
• Build an advisor-powered digital growth model that leverages Modicare's existing channel strength.
• Design advisor-led social selling frameworks that help advisors use content, product storytelling and WhatsApp communication to educate customers, generate interest and support purchase and repeat purchase journeys.
• Build scalable advisor enablement systems, including digital playbooks, sharing formats, product narratives, campaign kits and content libraries.
• Improve discoverability, usability and adoption of digital assets across the advisor ecosystem.
• Enable advisors to become more confident digital storytellers, community builders and social sellers.
• Own the marketing-side UI/UX direction and front-end experience for Modicare's website and app.
• Define customer journeys, content architecture, product discovery flows, campaign pages and product page experience inputs.
• Partner with Technology for backend systems, integrations, technical implementation, data flows and platform stability.
• Use platform insights to improve navigation, communication clarity, campaign visibility, customer engagement and repeat purchase journeys.
• Lead digital content strategy across Modicare's multi-category portfolio, ensuring content is business-linked, customer-relevant and advisor-friendly.
• Build creator, influencer, community and advocacy-led engagement programs to strengthen credibility, cultural relevance and product discovery.
• Shape product stories, category narratives, customer education, advisor success stories and community-led content formats.
• Guide agencies, creators and internal teams to create high-quality, trend-led and insight-driven digital content.
• Design communication journeys that support customer onboarding, education, engagement, retention, repeat purchase and reactivation.
• Define WhatsApp's role within the advisor and customer engagement ecosystem, including templates, journeys and automation opportunities.
• Recommend segmentation, CRM and integration opportunities to strengthen lifecycle communication across customer onboarding, engagement, repeat purchase and reactivation.
• Strengthen platform-led and WhatsApp-led engagement without making paid media the primary customer growth engine.
• Lead selective digital campaign initiatives across Meta, Google and other relevant platforms, in partnership with media agencies where required.
• Use paid digital to support awareness, traffic, learning, campaign amplification and defined business objectives.
• Define campaign objectives, audience strategy, budget approach, creative direction and measurement frameworks.
• Build dashboards and actionable insights across content, website/app journeys, WhatsApp, campaigns, creators and customer engagement.
• Collaborate with Marketing, Product/NPD, Sales, Training, Technology, Customer Delight, Operations, agencies, creators and leadership teams.
• Lead internal teams, agencies and external partners to deliver high-quality digital output with strong execution discipline.
• Build scalable processes, SOPs, operating rhythms, launch checklists, review mechanisms and digital playbooks.
• Drive cross-functional alignment to ensure digital initiatives are timely, consistent, measurable and business-relevant.

Job description

Digital Strategy & Ecosystem Design

• Develop and operationalize integrated digital strategies for customer-facing and advisor-facing platforms.
• Architect the digital ecosystem across social media, website/app, WhatsApp, digital campaigns and customer engagement touchpoints.
• Define platform roles and engagement journeys for customer education, advisor enablement, content adoption, purchase support and repeat purchase.
• Identify and scale high-impact digital opportunities aligned with business priorities, launch plans and category growth agendas.
• Build an advisor-powered digital growth model that leverages Modicare's existing channel strength.

Social Selling & Advisor Enablement

• Design advisor-led social selling frameworks that help advisors use content, product storytelling and WhatsApp communication to educate customers, generate interest and support purchase and repeat purchase journeys.
• Build scalable advisor enablement systems, including digital playbooks, sharing formats, product narratives, campaign kits and content libraries.
• Improve discoverability, usability and adoption of digital assets across the advisor ecosystem.
• Enable advisors to become more confident digital storytellers, community builders and social sellers.

Website & App Front-End Experience

• Own the marketing-side UI/UX direction and front-end experience for Modicare's website and app.
• Define customer journeys, content architecture, product discovery flows, campaign pages and product page experience inputs.
• Partner with Technology for backend systems, integrations, technical implementation, data flows and platform stability.
• Use platform insights to improve navigation, communication clarity, campaign visibility, customer engagement and repeat purchase journeys.

Content, Community & Creator Ecosystem

• Lead digital content strategy across Modicare's multi-category portfolio, ensuring content is business-linked, customer-relevant and advisor-friendly.
• Build creator, influencer, community and advocacy-led engagement programs to strengthen credibility, cultural relevance and product discovery.
• Shape product stories, category narratives, customer education, advisor success stories and community-led content formats.
• Guide agencies, creators and internal teams to create high-quality, trend-led and insight-driven digital content.

Customer Engagement, WhatsApp & Digital Journeys

• Design communication journeys that support customer onboarding, education, engagement, retention, repeat purchase and reactivation.
• Define WhatsApp's role within the advisor and customer engagement ecosystem, including templates, journeys and automation opportunities.
• Recommend segmentation, CRM and integration opportunities to strengthen lifecycle communication across customer onboarding, engagement, repeat purchase and reactivation.
• Strengthen platform-led and WhatsApp-led engagement without making paid media the primary customer growth engine.

Performance Marketing & Analytics

• Lead selective digital campaign initiatives across Meta, Google and other relevant platforms, in partnership with media agencies where required.
• Use paid digital to support awareness, traffic, learning, campaign amplification and defined business objectives.
• Define campaign objectives, audience strategy, budget approach, creative direction and measurement frameworks.
• Build dashboards and actionable insights across content, website/app journeys, WhatsApp, campaigns, creators and customer engagement.

Stakeholder, Agency & Team Leadership

• Collaborate with Marketing, Product/NPD, Sales, Training, Technology, Customer Delight, Operations, agencies, creators and leadership teams.
• Lead internal teams, agencies and external partners to deliver high-quality digital output with strong execution discipline.
• Build scalable processes, SOPs, operating rhythms, launch checklists, review mechanisms and digital playbooks.
• Drive cross-functional alignment to ensure digital initiatives are timely, consistent, measurable and business-relevant.