Senior Executive Digital Marketing

Piramal Consumer Healthcare; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Piramal Consumer Healthcare is seeking a dynamic professional to support content creation, influencer marketing, and customer experiences across its brands.

You will work with internal teams, agencies, and external partners to execute campaigns, manage consumer interactions, generate insights, and deliver marketing programs that support brand growth.

Qualifications

• Experience in digital content, social media, influencer marketing, or brand communications.
• Hands-on experience with influencers, creators, content agencies, and social platforms.

Responsibilities

• Support content creation and influencer marketing across brands.
• Coordinate influencer collaborations, briefings, content approvals, and performance tracking.
• Monitor social content calendars and campaign performance across platforms.
• Prepare performance reports and leadership-ready insights.

Skills

Digital content

Social media

Influencer marketing

Brand communications

Content strategy

Content calendar management

Campaign analysis

Stakeholder management

Excel

PowerPoint

Tools

Microsoft Excel

PowerPoint

Job description

The role is responsible for supporting Content creation & Influencer marketing across brands. The individual will work closely with internal teams, agencies, and external partners to execute campaigns, manage consumer interactions, generate actionable insights, and deliver seamless marketing and consumer experience programs that support brand growth

• 1.5 - 4 years of experience in digital content, social media, influencer marketing, or brand communications.
• Hands-on experience working with influencers, creators, content agencies, and social media platforms.
• Strong understanding of the beauty, personal care, wellness, skincare, cosmetics, or adjacent consumer categories.
• Strong content judgment with the ability to identify trends, evaluate creative quality, and develop engaging content ideas.
• Familiarity with social listening, content analytics, influencer measurement, and digital marketing performance metrics.
• Excellent stakeholder management, project coordination, and communication skills.
• Proficient in Microsoft Excel and PowerPoint.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Manage social media content calendars across brands in partnership with internal teams, agencies, creators, and platform partners.
• Support development and execution of digital content strategies, brand campaigns, and always-on social media initiatives.
• Coordinate influencer and creator collaborations, including briefings, content approvals, campaign execution, and performance tracking.
• Monitor social, content, and cultural trends to identify relevant opportunities for brand engagement and content creation.
• Track campaign and content performance, derive insights, and recommend optimizations across social and digital channels.
• Support execution of digital marketing campaigns across Meta, Google, Amazon, influencer marketing, and other digital platforms.
• Prepare performance reports, campaign reviews, and leadership presentations with key insights and recommendations.

B. Customer Experience & CRM

• Manage end-to-end consumer complaint handling and resolution across Customer Care, Trade, Wellify, Medical Affairs, and E-commerce channels.
• Coordinate with Quality, Supply Chain, Medical Affairs, and other stakeholders on complaint investigations, sample retrievals, product replacements, vouchers, and timely case closures.
• Handle consumer escalations and National Consumer Helpline (NCH) complaints, ensuring closure within defined timelines and service standards.
• Monitor consumer feedback across Amazon and other marketplace platforms, proactively addressing concerns and identifying recurring issues.
• Work closely with customer care agencies to ensure effective handling of consumer queries, complaints, and escalations, while monitoring service quality and operational KPIs.
• Prepare and maintain service performance reports, complaint trackers, closure dashboards, QC sample trackers, and other operational MIS requirements.
• Generate insights from consumer feedback, complaint trends, and service metrics to support continuous improvement initiatives.