Deputy Marketing Manager

Becton Dickinson; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Becton Dickinson in Gurgaon, India, is seeking a Deputy Marketing Manager for Urology Critical Care to drive growth across the portfolio through strategic marketing and market development.

You will collaborate with Sales, Medical Affairs, Regulatory, Finance, Supply Chain and Global Marketing to accelerate market penetration, support new product launches, engage KOLs, and optimize campaigns for revenue and adoption.

Qualifications

• MBA in Marketing, Healthcare Management, or equivalent preferred.
• Bachelor's degree in Life Sciences, Pharmacy, Biomedical Engineering, Business, or related field.
• 5-8 years of marketing and commercial experience in Medical Devices, Healthcare, Life Sciences, or Pharmaceuticals.
• Experience in product management, portfolio management, market development, or strategic marketing.
• Strong analytical, commercial, communication, and stakeholder management skills.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives.
• Grow portfolio through market share gains and new customer acquisition.
• Lead lifecycle management from launch to commercialization.
• Build relationships with KOLs, clinical stakeholders, and societies.
• Collaborate with Sales, Medical Affairs, Regulatory, Quality, Supply Chain and Finance.

Skills

Analytical thinking

Commercial mindset

Communication skills

Stakeholder management

Education

MBA in Marketing/Healthcare Management

Bachelor's degree in Life Sciences/Pharmacy/BIOMED/Business

Job description

Job Summary

The Deputy Marketing Manager - Urology Critical Care (UCC) is responsible for driving sustainable growth of the Urology Critical Care portfolio through strategic marketing, market development, product lifecycle management and commercial execution. The role partners closely with Sales, Medical Affairs, Regulatory, Finance, Supply Chain and Global Marketing teams to accelerate market penetration, strengthen customer engagement, support new product launches and achieve business objectives.

The incumbent will play a critical role in identifying growth opportunities, shaping market development strategies, fostering KOL partnerships, and ensuring excellent execution of marketing initiatives that drive revenue, profitability, and customer adoption.

Responsibilities

Business Portfolio Growth

• Support development and execution of annual marketing plans aligned with business objectives.
• Drive portfolio growth through market share gain, category creation, customer conversion and new customer acquisition.
• Monitor business performance, identify growth opportunities, and recommend corrective actions.
• Conduct market analysis, customer segmentation, and competitive assessments to guide strategic decision-making.

Product Lifecycle Management

• Manage the complete product lifecycle from launch planning to commercialization and portfolio optimization.
• Develop product positioning, value propositions, messaging, and promotional strategies.
• Partner with regional and global marketing teams to support launches and product expansion initiatives.
• Build business cases for new products, market opportunities, and strategic investments.

Market Development Clinical Engagement

• Lead market development initiatives to increase therapy awareness and adoption.
• Develop and maintain strong relationships with Key Opinion Leaders (KOLs), clinical stakeholders, and professional societies.
• Organize educational programs, CMEs, workshops, symposiums, and advisory boards.
• Support generation and dissemination of clinical evidence and customer success stories.

Commercial Excellence

• Develop marketing campaigns and sales enablement tools that improve customer engagement and conversion.
• Provide field support through customer visits, product evaluations, demonstrations, and strategic account planning.
• Track campaign effectiveness and optimize marketing investments based on ROI.
• Deliver regular competitive intelligence and market insights to the commercial organization.

Financial Business Planning

• Manage assigned marketing budgets and ensure efficient utilization of resources.
• Support forecasting, demand planning, pricing strategy, and business reviews.
• Drive profitability initiatives through product mix optimization and value-based commercialization strategies.

Cross-Functional Leadership

• Collaborate effectively with Sales, Medical Affairs, Regulatory, Quality, Supply Chain and Finance teams.
• Lead cross-functional projects and business initiatives.
• Support capability building of sales teams through product training and coaching.
• Mentor junior marketing associates and contribute to succession planning and talent development.

Key Performance Indicators (KPIs)

• Achievement of revenue and market share targets.
• Successful execution of product launches and commercialization plans.
• Growth in therapy adoption and market penetration.
• KOL engagement and educational program effectiveness.
• Marketing ROI and campaign effectiveness.
• Pricing realization and profitability improvement.
• Forecast accuracy and budget management.
• Sales force capability enhancement and customer engagement metrics.

Qualifications Experience

• MBA in Marketing, Healthcare Management, or equivalent preferred.
• Bachelors degree in Life Sciences, Pharmacy, Biomedical Engineering, Business, or related field.
• 5-8 years of marketing and commercial experience in Medical Devices, Healthcare, Life Sciences, or Pharmaceuticals.
• Experience in product management, portfolio management, market development, or strategic marketing.
• Strong analytical, commercial, communication, and stakeholder management skills.

Primary Work Location: Gurgaon, India