Deputy Manager – Offline Marketing (Retail)

Ugaoo; Maharashtra; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Ugaoo is looking for a Deputy Manager – Offline Store Growth to drive retail growth across India. This role involves improving store discovery, increasing footfall, and building scalable marketing initiatives. You will collaborate with various teams to ensure stores function as vibrant brand destinations. The ideal candidate has 6-8 years of experience in retail growth or offline marketing, an analytical mindset, and strong communication skills. This is crucial for scaling Ugaoo's customer experience across physical locations.

Qualifications

• 6–8 years of experience in retail growth, offline marketing, or multi-city retail operations.
• Strong understanding of offline customer acquisition and store footfall drivers.
• Experience managing marketing initiatives across multiple store locations.

Responsibilities

• Drive the offline growth roadmap for Ugaoo retail stores across India.
• Identify opportunities to improve store footfall and customer acquisition.
• Plan and execute large-scale offline marketing initiatives across multiple cities.

Skills

Retail growth experience

Offline marketing expertise

Analytical mindset

Stakeholder management

Cross-functional collaboration

Job description

Deputy Manager – Offline Store Growth (PAN India)

About Ugaoo

Ugaoo is India’s leading gardening and urban green lifestyle brand, focused on making plant parenting simple, accessible, and joyful. With a strong omnichannel presence, we are building immersive retail experiences that go beyond transactions—creating spaces that inspire customers to connect with nature.

Role Overview

As Deputy Manager – Offline Store Growth, you will be responsible for driving growth across Ugaoo’s offline retail network nationwide. The role focuses on improving store discovery, increasing footfall, and building scalable offline marketing and partnership initiatives across cities. You will work closely with retail operations, marketing, and city teams to ensure stores operate as high‑engagement brand destinations and strong revenue channels.

Key Responsibilities

Offline Store Growth Strategy

• Drive the offline growth roadmap for Ugaoo retail stores across India
• Identify opportunities to improve store footfall, customer acquisition, and store productivity
• Build scalable frameworks for store‑level marketing and customer engagement initiatives

National Retail Marketing & Activations

• Plan and execute large‑scale offline marketing initiatives across multiple cities
• Develop scalable activation formats such as workshops, community events, society activities, and brand collaborations

Campaign Deployment & Brand Consistency

• Collaborate with central marketing teams to roll out national campaigns across retail stores
• Ensure strong in‑store brand visibility and effective campaign execution
• Maintain consistency in visual merchandising and store communication across locations

Market Expansion & Partnerships

• Build partnerships with residential communities, corporates, institutions, and local collaborators
• Use catchment insights to drive new customer acquisition channels for stores
• Strengthen community‑led brand engagement programs around stores

Vendor & Budget Management

• Manage vendors for printing, fabrication, and offline campaign execution across cities
• Optimize offline marketing budgets and ensure efficient utilization
• Ensure quality and timelines for all store‑level executions

Performance Analytics & Optimization

• Track store‑level metrics such as footfall, walk‑ins, conversion, and campaign ROI
• Develop reporting dashboards and performance insights for leadership review
• Identify high‑performing initiatives and scale them across markets

Cross‑Functional Collaboration

• Work closely with retail operations, city managers, and marketing teams
• Support store teams with marketing initiatives to improve customer experience and conversion

What We’re Looking For

• 6–8 years of experience in retail growth, offline marketing, or multi‑city retail operations
• Experience managing marketing initiatives across multiple store locations or cities
• Strong understanding of offline customer acquisition and store footfall drivers
• Ability to plan and execute large‑scale offline campaigns and activations
• Strong analytical mindset with ability to track store performance and campaign ROI
• Experience working with cross‑functional teams such as retail operations, marketing, and vendors
• Strong stakeholder management and communication skills
• Comfortable with travel and managing initiatives across multiple cities

Key Success Metrics

• Increase in store footfall and walk‑ins across markets
• Improvement in store‑level conversion and sales contribution
• ROI generated from offline marketing campaigns and activations
• Timely and consistent execution of national campaigns across stores
• Growth in local partnerships, collaborations, and community activations
• Consistency in brand visibility and in‑store communication across the retail network
• Actionable insights and reporting on store performance and marketing impact

Why This Role Matters

Offline retail plays a critical role in the growth of Ugaoo. This position will help scale how customers discover and experience the brand across physical stores in India—turning retail locations into high‑engagement brand destinations and strong growth engines.