Category Manager – Garden Tools & Planters

Ugaoo Agritech Pvt. Ltd.; Pune District; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Cross-functional exposure across growth channels

Ownership-driven culture

Opportunities for personal and professional growth

Job summary

A leading gardening brand in India is seeking a Category Manager – GTP to drive the growth strategy for the category. The ideal candidate will have an MBA in Marketing and 3-6 years of experience in category or brand management. You will own the category P&L and work closely with cross-functional teams to influence the product experience and strategy. This role offers opportunities for innovation and growth within the organization.

Qualifications

• 3–6 years of experience in category or brand management.
• Proficiency in data-driven decision making and P&L management.
• Successful experience in D2C or e-commerce is a plus.

Responsibilities

• Define and drive growth strategy for the GTP category.
• Own category P&L and ensure profitability.
• Collaborate with cross-functional teams for performance maximization.

Skills

Analytical skills

Stakeholder management

Data interpretation

Education

MBA in Marketing from a Tier 1 or Tier 2 B-School

Job description

At Ugaoo, we believe plants are more than décor — they are companions, healers, and a source of joy in everyday life. As India’s leading D2C gardening brand, we combine design, technology, and quality to bring curated plant and gardening solutions directly to homes, empowering everyone from first-time plant parents to seasoned gardeners to nurture green spaces effortlessly.

We are a fast-growing, customer-first organization driven by innovation, sustainability, and a passion for creating delightful experiences. Our products span multiple categories, each thoughtfully curated to meet evolving customer needs while maintaining the highest standards of quality and convenience.

As a Category Manager – GTP, you will play a pivotal role in owning, scaling, and leading one of Ugaoo’s core category. This high-impact role is ideal for a Tier 1/Tier 2 MBA graduate (Marketing specialization preferred) who can combine data-driven decision-making with consumer-centric thinking. You will shape the product experience across the category, identify trends, drive assortment strategy, and collaborate closely with Product, Marketing, and Customer Support teams to ensure customers have access to the best selection and guidance.

In this role, you will act as the subject matter expert (SME) for the GTP category, enabling channel heads and cross-functional teams with insights, strategies, and execution excellence. Your work will directly influence product discoverability, customer satisfaction, and the overall growth of the brand across D2C, Q-commerce, Amazon, Flipkart, marketplaces, retail, and corporate gifting.

Key Responsibilities

Category Ownership & Growth

• Define and drive the growth strategy for the GTP category across all online and offline channels.
• Develop and execute business plans focused on assortment, pricing, promotions, and merchandising.
• Act as SME for the category, supporting channel heads (D2C, Q-commerce, Marketplaces, Retail, Corporate).
• Collaborate with cross-functional teams (Marketing, NPD, Supply Chain, Retail Ops, Corporate Sales) to maximize performance.
• Leverage data and market trends to identify gaps, new opportunities, and white spaces for innovation.
• Stay ahead of consumer preferences and competitor strategies.
• Coordinate with Customer Support for feedback, product improvement ideas, and NPS enhancement initiatives.

P&L Management

• Own category P&L, ensuring profitability and healthy inventory turns.
• Build forecasts, track performance metrics, and optimize pricing & promotions.
• Introduce innovative planters and gardening tools aligned with consumer needs.
• Collaborate with Product & Tech teams to enhance online merchandising, product recommendations, and discoverability across digital touchpoints.

Requirement

• MBA in Marketing from a Tier 1 or Tier 2 B-School.
• 3–6 years of experience in category management, brand management, or e-commerce growth roles.
• Strong analytical skills with proficiency in data interpretation and P&L ownership.
• Excellent stakeholdermanagement skills—able to influence and enable multiple channel teams.
• Exposure to D2C, Q-commerce, or FMCG/e-commerce ecosystems is a strong plus. • Passion for plants,sustainability, and building consumer-first categories.

Why Ugaoo?

• Be part of India’s leading gardening brand with exponential growth opportunities.
• Ownership-driven culture with the freedom to innovate
• Cross-functional exposure across all major growth channels.
• Work with a passionate team reshaping how India connects with plants.