Category Manager – Soil, Fertilizer & Pest Control
At Ugaoo, we believe plants are more than décor — they are companions, healers, and a source of joy in everyday life.As India’s leading D2C gardening brand, we combine design, technology, and quality to bring curated plant andgardening solutions directly to homes, empowering everyone from first-time plant parents to seasoned gardeners tonurture green spaces effortlessly.
We are a fast-growing, customer-first organization driven by innovation, sustainability, and a passion for creatingdelightful experiences. Our products span multiple categories, each thoughtfully curated to meet evolving customerneeds while maintaining the highest standards of quality and convenience.
As a Category Manager – SFPC, you will play a pivotal role in owning, scaling, and leading one of Ugaoo’s corecategory. This high-impact role is ideal for a Tier 1/Tier 2 MBA graduate (Marketing specialization preferred) who cancombine data-driven decision-making with consumer-centric thinking. You will shape the product experience across thecategory, identify trends, drive assortment strategy, and collaborate closely with Product, Marketing, and CustomerSupport teams to ensure customers have access to the best selection and guidance.
In this role, you will act as the subject matter expert (SME) for the SFPC category, enabling channel heads andcross-functional teams with insights, strategies, and execution excellence. Your work will directly influence productdiscoverability, customer satisfaction, and the overall growth of the brand across D2C, Q-commerce, Amazon, Flipkart,marketplaces, retail, and corporate gifting.
Key Responsibilities
Category Ownership & Growth
- Define and drive the growth strategy for the SFPC category across all online and offline channels.
- Develop and execute business plans focused on assortment, pricing, promotions, and merchandising.
- Act as SME for the category, supporting channel heads (D2C, Q-commerce, Marketplaces, Retail, Corporate).
- Collaborate with cross-functional teams (Marketing, NPD, Supply Chain, Retail Ops, Corporate Sales) to maximizeperformance.
- Leverage data and market trends to identify gaps, new opportunities, and white spaces for innovation.
- Stay ahead of consumer preferences and competitor strategies.
- Coordinate with Customer Support for feedback, product improvement ideas, and NPS enhancement initiatives.
P&L Management
- Own category P&L, ensuring profitability and healthy inventory turns.
- Build forecasts, track performance metrics, and optimize pricing & promotions.
- Drive category innovation by introducing new soil, fertilizer, and pest control solutions aligned with consumer needs.
- Collaborate with Product & Tech teams to enhance online merchandising, product recommendations, and discoverabilityacross digital touchpoints.
Requirement
- MBA in Marketing from a Tier 1 or Tier 2 B-School.
- 3–6 years of experience in category management, brand management, or e-commerce growth roles.
- Strong analytical skills with proficiency in data interpretation and P&L ownership.
- Excellent stakeholdermanagement skills—able to influence and enable multiple channel teams.
- Exposure to D2C, Q-commerce, or FMCG/e-commerce ecosystems is a strong plus.
- Passion for plants,sustainability, and building consumer-first categories.
Why Ugaoo?
- Be part of India’s leading gardening brand with exponential growth opportunities.
- Ownership-driven culture with the freedom to innovate
- Cross-functional exposure across all major growth channels.
- Work with a passionate team reshaping how India connects with plants.