Deputy Manager - Marketing

Ingram Micro, Inc.; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Ingram Micro, Inc. in Mumbai seeks a seasoned Channel Marketing professional to lead vendor marketing initiatives within the partner ecosystem.

You will collaborate with vendors to develop quarterly GTM plans, manage MDF programs, and drive demand through scalable digital campaigns and cross-functional teams.

The role requires strong analytics, stakeholder management, and a proven ability to translate marketing investments into measurable growth in the tech distribution space.

Qualifications

• 5–10 years of experience in Channel Marketing or Vendor Marketing.
• Digital-First mindset with knowledge of Digital Marketing, Marketing Automation and Digital Tools.
• Experience in IT distribution, technology vendors, telecom, or enterprise tech ecosystem.
• Strong understanding of MDF programs, vendor marketing governance, and claims processes.
• Proven ability to develop and execute partner marketing programs with measurable impact.
• Strong consultative selling and stakeholder management to influence vendor investments.
• Cross-functional collaboration with sales, marketing, and vendor stakeholders.

Responsibilities

• Engage with vendors to understand business priorities and GTM strategies.
• Develop quarterly marketing plans aligned to objectives and revenue goals.
• Identify high-impact initiatives to drive partner engagement and pipeline.
• Act as primary marketing advisor to vendors within the Ingram Micro ecosystem.
• Manage MDF planning, governance, and lifecycle including proposal development, budget allocation, activity execution, POE, and claims.
• Collaborate with platform marketing and digital teams to execute campaigns.

Skills

Channel Marketing

Vendor Marketing

Business Development

Partner Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Marketing Automation

Digital Tools

Job description

Key Responsibilities
Vendor Marketing Strategy & Planning

• Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
• Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
• Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
• Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem

Long Tail Vendor Activation

• Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
• Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
• Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
• Introduce vendors to Ingram-led marketing initiatives and demand generation programs

MDF Strategy & Management

• Work with vendors to secure and allocate MDF for ROI-driven marketing activities
• Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
• Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
• Ensure compliance with vendor MDF policies and internal governance processes

Ingram-Led Marketing & Digital Campaigns

• Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
• Enable vendors to leverage Ingram’s digital demand generation programs and integrated campaign frameworks
• Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution

Platform Marketing Enablement

• Enable vendors to leverage Ingram Micro’s Xvantage platform and digital marketing capabilities
• Support vendors in activating platform-based marketing initiatives that drive partner engagement and adoption
• Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns

Reporting & Performance Insights

• Deliver regular performance reporting including vendor growth metrics, campaign impact, and marketing ROI insights
• Provide monthly and quarterly updates to vendor stakeholders and internal leadership teams
• Identify opportunities to improve marketing effectiveness and scale successful programs

About Candidate

• 5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing
• Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools
• Experience within IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred. Candidates with agency background may also appy
• Strong understanding of MDF programs, vendor marketing governance, and claim processes
• Proven ability to develop and execute partner marketing programs that drive measurable business impact
• Strong consultative selling and stakeholder management skills, with the ability to influence vendor marketing investments
• Experience working with cross-functional teams including sales, marketing, and vendor stakeholders
• Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance
• Bachelor’s degree in Marketing, Business Administration, or related field

What Success Looks Like

• Increased vendor marketing investments and MDF utilisation through Ingram Micro
• Activation and growth of long-tail vendors through structured marketing programs
• Strong vendor satisfaction and engagement with Ingram-led marketing initiatives
• Measurable business growth driven through channel marketing programs