Deputy Manager - Marketing

Ingram Micro; South Delhi; Sur place; INR 1 500 000 - 3 000 000; Plein temps

Résumé du poste

Ingram Micro is seeking a senior Vendor Marketing professional to align vendor objectives with quarterly plans, activating long-tail vendors and managing MDF programs. The role requires deep channel marketing know-how and strong stakeholder influence across sales, marketing, and vendor partners.

You will drive digital campaigns, leverage Ingram’s platforms, and collaborate with cross-functional teams to scale marketing initiatives and measure ROI.

Qualifications

• 5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing.
• Experience in IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred.
• Strong knowledge of MDF programs, vendor marketing governance, and claim processes.
• Ability to develop and execute partner marketing programs that drive measurable business impact.

Responsabilités

• Engage vendors to understand priorities, growth targets and GTM strategies.
• Develop quarterly marketing plans aligned to vendor objectives and revenue goals.
• Identify high-impact initiatives to drive partner engagement and pipeline.
• Act as the primary marketing advisor to vendors in the Ingram Micro ecosystem.
• Activate long-tail vendors with strategic marketing plans.
• Coordinate MDF planning, governance, and lifecycle activities.

Connaissances

Channel Marketing

Vendor Marketing

Business Development

Partner Marketing

Digital Marketing

Marketing Automation

Digital Tools

Stakeholder Management

Analytics & Reporting

Formation

Bachelor’s degree in Marketing/Business Administration or related field

Outils

Xvantage

GTM Hub

Description du poste

• Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
• Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
• Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
• Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem
• Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
• Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
• Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
• Introduce vendors to Ingram-led marketing initiatives and demand generation programs
• Work with vendors to secure and allocate MDF for ROI-driven marketing activities
• Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
• Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
• Ensure compliance with vendor MDF policies and internal governance processes

Key Responsibilities

Vendor Marketing Strategy & Planning

• Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
• Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
• Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
• Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem

Long Tail Vendor Activation

• Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
• Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
• Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
• Introduce vendors to Ingram-led marketing initiatives and demand generation programs

MDF Strategy & Management

• Work with vendors to secure and allocate MDF for ROI-driven marketing activities
• Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
• Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
• Ensure compliance with vendor MDF policies and internal governance processes

Ingram-Led Marketing & Digital Campaigns

• Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
• Enable vendors to leverage Ingram’s digital demand generation programs and integrated campaign frameworks
• Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution

Platform Marketing Enablement

• Enable vendors to leverage Ingram Micro’s Xvantage platform and digital marketing capabilities
• Support vendors in activating platform-based marketing initiatives that drive partner engagement and adoption
• Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns

Reporting & Performance Insights

• Deliver regular performance reporting including vendor growth metrics, campaign impact, and marketing ROI insights
• Provide monthly and quarterly updates to vendor stakeholders and internal leadership teams
• Identify opportunities to improve marketing effectiveness and scale successful programs

About Candidate

• 5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing
• Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools
• Experience within IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred. Candidates with agency background may also appy
• Strong understanding of MDF programs, vendor marketing governance, and claim processes
• Proven ability to develop and execute partner marketing programs that drive measurable business impact
• Strong consultative selling and stakeholder management skills, with the ability to influence vendor marketing investments
• Experience working with cross-functional teams including sales, marketing, and vendor stakeholders
• Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance
• Bachelor’s degree in Marketing, Business Administration, or related field

What Success Looks Like

• Increased vendor marketing investments and MDF utilisation through Ingram Micro
• Activation and growth of long-tail vendors through structured marketing programs
• Strong vendor satisfaction and engagement with Ingram-led marketing initiatives
• Measurable business growth driven through channel marketing programs