Deputy Manager – Campaigns

United Way of Mumbai; Mumbai; On-site; INR 800,000 - 1,240,000; Full time

Job summary

United Way Mumbai is seeking a senior Campaigns & Communications professional to work directly with the Associate Vice President. The role spans fundraising strategy, event operations, partnerships, and team leadership, including responsibility for end-to-end campaigns beyond the Tata Mumbai Marathon.

You will plan and execute across campaigns, build relationships with NGOs, corporates, and vendors, and drive process improvements using CRM and AI productivity tools to enhance efficiency and

Qualifications

• 5–6+ years of experience with ownership of large, complex events, campaigns, or fundraising operations.
• Strategic thinker who can operate with minimal direction and constructively challenge existing plans.
• Comfortable working across multiple, sometimes ambiguous, priorities rather than one fixed portfolio.
• Strong stakeholder management — comfortable being a relationship owner for NGOs, corporates, and vendors.
• Excellent written and verbal communication; sound judgment handling high-visibility, high-stakes relationships.
• Comfortable with MS Office, Salesforce CRM (or equivalent), and adopting new AI/productivity tools.
• Understanding of the non-profit sector is desirable; sensitivity to the sector is essential.

Responsibilities

• Work closely with the AVP across the Campaigns function — strategy, planning, and cross-team coordination.
• Support TMM planning and execution alongside the existing team, with the ability to step in on any part of the fund cycle (raising, receiving, accounting, reconciling, disbursing, reporting) when needed.
• Own new campaigns, partnerships, and initiatives outside TMM end-to-end — from concept to execution.
• Build and manage relationships with NGOs, corporates, vendors, and partners across whichever campaigns fall under your ownership.
• Identify inefficiencies in processes and CRM/data workflows across the Campaigns function and drive improvements.
• Represent Campaigns in cross-functional planning with Comms, NGO Relations, and Tech.
• Use AI productivity tools (Salesforce, Claude, Canva AI, etc.) to improve team efficiency and reporting quality.
• Bring structured recommendations to the AVP on campaign strategy, team capacity, and stakeholder management.

Skills

Stakeholder management

CRM (Salesforce)

Strategic thinking

Event management

MS Office

AI productivity tools

Tools

Salesforce CRM

Job description

Reports to: Assistant Vice President - Campaigns and Communications

Job Overview

United Way Mumbai runs the Tata Mumbai Marathon (TMM) — India's biggest charity sporting event, raising Rs 72+ crores annually for nearly 300 NGOs — alongside a growing portfolio of other campaigns, corporate partnerships, and fundraising initiatives.

This is a newly created role working directly with the Associate Vice President – Campaigns & Communications across the full breadth of the Campaigns function. The person will support the existing TMM team on planning and execution, while also owning new and non-TMM campaigns, partnerships, and strategic projects as the portfolio grows.

This role is best suited to someone looking to build broad, senior-level exposure across fundraising strategy, event operations, partnerships, and team leadership.

Roles and Responsibilities

• Work closely with the AVP across the Campaigns function — strategy, planning, and cross-team coordination.
• Support TMM planning and execution alongside the existing team, with the ability to step in on any part of the fund cycle (raising, receiving, accounting, reconciling, disbursing, reporting) when needed.
• Own new campaigns, partnerships, and initiatives outside TMM end-to-end — from concept to execution.
• Build and manage relationships with NGOs, corporates, vendors, and partners across whichever campaigns fall under your ownership.
• Identify inefficiencies in processes and CRM/data workflows across the Campaigns function and drive improvements.
• Represent Campaigns in cross-functional planning with Comms, NGO Relations, and Tech.
• Use AI productivity tools (Salesforce, Claude, Canva AI, etc.) to improve team efficiency and reporting quality.
• Bring structured recommendations to the AVP on campaign strategy, team capacity, and stakeholder management.

Profile requisites

• 5–6+ years of experience, with demonstrable ownership of large, complex events, campaigns, or fundraising operations end-to-end.
• Strategic thinker who can operate with minimal direction and constructively challenge existing plans.
• Comfortable working across multiple, sometimes ambiguous, priorities rather than one fixed portfolio.
• Strong stakeholder management — comfortable being a relationship owner for NGOs, corporates, and vendors.
• Excellent written and verbal communication; sound judgment handling high-visibility, high-stakes relationships.
• Comfortable with MS Office, Salesforce CRM (or equivalent), and adopting new AI/productivity tools.
• Understanding of the non-profit sector is desirable; sensitivity to the sector is essential.

Remuneration

Subject to relevant qualification, experience & merit; the salary range is INR 8 LPA - 12.4 LPA