Demand Generation Manager

Infobip ltd.; India; On-site; INR 2,500,000 - 4,500,000; Full time

Benefits offered by this job

ESOP

Flexible hybrid work model

Career mobility

Professional development

Work-life balance

Job summary

Infobip is seeking a data-driven, hands-on Demand Generation Manager to lead customer acquisition, pipeline generation, and ABM strategies across LinkedIn Ads, Google, content syndication, webinars, and email.

In this role you will bridge marketing execution and sales velocity, partnering with Revenue Operations, Account Executives, and SDRs to accelerate funnel conversion and maximize lifetime account value.

Qualifications

• 8–10 years of hands-on demand generation or growth marketing in a B2B SaaS environment.
• Proven track record managing multi-channel paid acquisition budgets with verifiable pipeline contribution.
• Strong operational experience with Salesforce/HubSpot/Marketo and ABM tools.
• Able to extract actionable insights from performance data and present to senior leadership.

Responsibilities

• Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• Account-Based Marketing (ABM): partner with sales to tailor strategies targeting our TAL to increase enterprise deal velocity and win rates.
• Sales & SDR alignment: establish hand-off processes and SLAs for rapid lead follow-up and higher conversion rates.
• Funnel analytics & attribution: track metrics across stages (MQLs, SQLs, CAC, ROAS, pipeline generated).
• MarTech & automation: manage core marketing stack for segmentation, nurture, and lead scoring.
• Experimentation & optimization: test creative, landing pages, copy, and audiences to lower CAC while scaling pipeline.

Skills

Demand generation

Growth marketing

B2B SaaS

ABM

Sales alignment

Data-driven

Campaign strategy

Tools

Salesforce

HubSpot

Marketo

LinkedIn Campaign Manager

Google Ads

GA4

Demandbase

6sense

Apollo

Job description

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we're not just building technology - we're shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world's largest and only full-stack cloud communication platform. But it's not just what we do, it's how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let's build what's next, together.

We are looking for a data-driven, strategic, and hands-on Demand Generation Manager to lead our customer acquisition, pipeline generation, and account-based marketing (ABM) strategies. In this role, you will own multi-channel campaigns designed to create, capture, and convert qualified pipeline for our sales teams.

You will bridge the gap between marketing execution and sales velocity , partnering directly with Revenue Operations, Account Executives, and SDR leads to accelerate funnel conversion and maximize lifetime target account value.

Key Responsibilities

• Campaign Strategy & Execution: Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• Account-Based Marketing (ABM): Partner closely with sales leads to execute tailored ABM strategies targeting our Target Account List (TAL) to increase enterprise deal velocity and win rates.
• Sales & SDR Alignment: Build tight hand-off processes and SLAs with the sales team to ensure rapid lead follow-up, high conversion rates, and continuous feedback loops on lead quality.
• Funnel Analytics & Attribution: Track, analyze, and present performance metrics across every stage of the funnel (MQLs, SQLs, CAC, ROAS, sales pipeline generated, and closed-won revenue).
• MarTech & Automation: Manage and optimize our core marketing stack (CRM, Marketing Automation, ABM tools) for precise audience segmentation, automated nurture tracks, and lead scoring.
• Experimentation & Optimization: Continuously test ad creative, landing pages, copy, and audience targeting to lower customer acquisition costs (CAC) while scaling pipeline volume.

What We're Lookin g For

• Experience: 8-10 years of hands-on demand generation or growth marketing experience in a B2B SaaS environment.
• Channel Mastery: Proven track record managing significant monthly paid acquisition budgets ($30k+/month) with verifiable pipeline contribution.
• Tech Stack Proficiency: Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM/sourcing tools (e.g., Demandbase , 6sense, Apollo).
• Sales-Minded Alignment: Strong empathy for sales workflows with a clear understanding of enterprise sales cycles, deal stages, and ACV dynamics.
• Data-Driven: Ability to extract actionable insights from raw performance data and communicate key metrics clearly to executive leadership.

Why you'll love it here

• Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
• Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5.
• ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you'll have the opportunity to share in our company's success through stock options.
• Work-life balance and Well-being - We offer time off when you need it, special leave days for life's big moments, and a flexible hybrid work model tailored to local regulations.
• Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.
• Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start.
• International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.

While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are.

Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We're proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity - if you have the passion and skills to thrive, there's a place for you here.

All qualified applicants will receive considerat