Demand Generation Associate (Freshers)

BeFiSc; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

BeFiSc in Noida (India) seeks an energetic B2B outbound sales professional to drive high-velocity prospecting across banks, NBFCs, fintechs, and lending companies. You will manage 80–100+ daily outbound touches, craft multi-touch email campaigns, and coordinate with founders and CXOs.

You will own pre/post-event campaigns, nurture leads from MQL to SQL, and maintain CRM hygiene with a modern sales stack. The role offers on-site work at a high-energy team in Noida with opportunity for growth into

Qualifications

• 1 to 5 years in B2B outbound sales, SDR, or demand generation. SaaS/fintech data products preferred.
• Comfortable on the phone and able to handle cold calls with senior buyers.
• Strong written English and ability to craft emails that CXOs respond to.
• Hands-on CRM usage and hygiene; logging and data upkeep.
• Target-driven with own funnel and clear conversion visibility.
• Bonus: knowledge of Indian lending, NBFC, BFSI ecosystem, or prior fintech/compliance outreach.

Responsibilities

• Make 80–100+ outbound dials/touches daily with real talk time.
• Build and run targeted email campaigns with multi-touch sequences.
• Own event-driven campaigns for BFSI/fintech conferences and demos.
• Nurture conference leads from MQL to SQL through pre/post-event sequences.
• Maintain Zoho CRM hygiene and data quality across outreach activities.
• Utilize a modern sales stack (Zoho, LinkedIn Navigator, email tools, AI helpers).
• Position BeFiSc and FinEye to the right buyers with suitable use cases.

Skills

Outbound sales

CRM Zoho

Email campaigns

LinkedIn Sales Navigator

Phone prospecting

Forecasting

Tools

Zoho CRM

LinkedIn Sales Navigator

Email automation

Job description

Execute high velocity outbound prospecting. Engage Risk, Credit, Product, and Founder or CXO level decision makers across NBFCs, banks, fintechs, and lending companies via cold calls, email, and LinkedIn.

• Handle strong daily activity (80 to 100+ outbound dials and touches) with real talk time. Consistently hit and exceed meeting booked targets and hand clean, qualified opportunities to the sales team.
• Build and run targeted email campaigns. Write and manage multi touch sequences that get opens, replies, and meetings, not just sends.
• Own the event driven motion for BFSI and fintech conferences and summits. Build targeted attendee campaigns, drive traffic to on site meetings and demos, and convert booth conversations into qualified opportunities.
• Run pre event and post event sequences to nurture conference leads from MQL to SQL conversion.
• Maintain Zoho CRM hygiene end to end. Log every activity, manage outreach sequences, and support contact enrichment, deduplication, and database audits that keep forecasting accurate.
• Operate a modern sales stack. Zoho CRM, LinkedIn Sales Navigator, email and sequencing tools, and AI research assistants to personalise outbound at scale.
• Carry both products. Learn to position BeFiSc and FinEye correctly to the right buyer and pitch the right use case for the right problem.

Who you are

• 1 to 5 years in B2B outbound sales, SDR, or demand generation. SaaS, fintech, or data and API products preferred.
• Comfortable on the phone. You can hold a cold call with a senior banker and not flinch.
• Strong written English. You can write an email that a busy CXO actually replies to.
• Hands on with a CRM (Zoho experience is a plus) and disciplined about logging and hygiene.
• Target driven and self managed. You track your own funnel and know your conversion at every stage.
• Bonus: you understand the Indian lending, NBFC, or BFSI ecosystem, or have sold into risk, credit, or compliance teams before.

Why this seat

• You sell real product that solves real fraud and underwriting problems, not vapourware.
• You work directly with the founder and the core sales team. Short feedback loops, fast decisions.
• Clear path to grow into Account Executive or Key Account Management as you prove out.
• On site, high energy team in Noida that ships and closes.