Project Manager Digital Marketing and E-commerce (D2C)

Haass; Nashik District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

ESP Engineered is seeking a Project Manager for Digital Marketing and E-commerce in Nashik, Maharashtra. The role involves overseeing the planning, execution, and delivery of D2C marketing initiatives, from website enhancements to performance marketing campaigns. Candidates should have 3+ years of experience in a similar role, strong digital marketing knowledge, and familiarity with e-commerce platforms. Excellent communication skills and project management expertise are essential. Full-time role, with a focus on collaborative team management and effective stakeholder communication.

Qualifications

• 3+ years of experience as a Digital Project Manager or similar in E-commerce.
• Experience with major e-commerce platforms like Shopify Plus or Magento.
• Strong knowledge in SEO, SEM, Paid Social, and Email/CRM.

Responsibilities

• Oversee all phases of digital projects to ensure timely delivery.
• Define project scopes and collaborate with stakeholders.
• Manage integrated digital marketing campaigns across various channels.

Skills

Digital marketing knowledge

Project management expertise

E-commerce platform knowledge

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or Project Management

Tools

Jira

Asana

Trello

Job description

Project Manager Digital Marketing and E-commerce (D2C)

5 + years

Nashik

Full-Time

About the job

The Project Manager will be responsible for the successful planning, execution, and delivery of all digital marketing and e-commerce initiatives for our D2C brand. This includes managing projects from website enhancements (UX/UI, CRO) to performance marketing campaigns (Paid Social, SEM, Email/SMS) and new product launches. The ideal candidate will be a strong communicator, a proficient organizer, and possess a solid understanding of the D2C customer journey and digital technology stack.

Key Responsibilities

Project Planning & Delivery

Lead Project Lifecycle: Oversee all phases of digital projects, including initiation, planning, execution, monitoring, and closure, ensuring they are delivered on time, within scope, and on budget.

Scope & Requirement Definition

Collaborate with internal stakeholders (Marketing, Creative, Product, Tech) to define clear project scopes, objectives, and detailed requirements for all e-commerce and digital marketing initiatives.

Timeline & Resource Management

Develop and maintain detailed project plans, schedules, and resource allocation to ensure optimal team utilization and project flow.

Risk & Issue Management

Proactively identify, track, and manage project risks and issues, developing effective mitigation strategies.

Digital Marketing & E-commerce Focus

D2C Campaign Management: Manage the execution and coordination of integrated digital marketing campaigns (e.g., product launches, seasonal promotions, retention efforts) across channels like Paid Media, SEO, Email, SMS, and Social.

Website & CRO Projects

Lead projects focused on optimizing the D2C website (e.g., platform migration, new feature development, A/B testing, UX/UI improvements, and Conversion Rate Optimization - CRO).

Stakeholder Communication

Serve as the primary point of contact, providing regular status reports, managing expectations, and aligning priorities among cross-functional teams and senior leadership.

Team & Process Management

Cross-Functional Coordination: Facilitate effective communication and workflow between technical development, design, content creation, and marketing teams.

Budget & Vendor Management

Track project expenditures against budget and manage relationships and deliverables with external agencies and third-party vendors.

Process Improvement

Conduct post-project reviews and implement lessons learned to continually improve project management methodologies and team efficiency.

Communication & Leadership

Exceptional verbal and written communication, presentation, and interpersonal skills, with proven ability to lead and motivate cross-functional teams.

Education

Bachelor's degree in Marketing, Business Administration, Project Management, or a related fiel

Required Skills & Qualifications

Experience: 3+ years of demonstrated experience as a Digital Project Manager, Marketing Project Manager, or similar role, specifically within an E-commerce or D2C brand environment.

E-commerce Platform Knowledge: Familiarity with major e-commerce platforms (e.g., Shopify Plus, Magento, WooCommerce, Salesforce Commerce Cloud).

Digital Marketing Acumen: Strong working knowledge of core digital marketing channels and concepts (SEO, SEM, Paid Social, Email/CRM, Analytics, A/B Testing).

Project Management Expertise: Proficiency in project management tools (e.g., Jira, Asana, Trello) and methodologies (e.g., Agile, Scrum, Waterfall).

Preferred Skills

Certification in Project Management (e.g., PMP, CSM, PRINCE2).

Experience managing web development projects from discovery through launch.

Deep understanding of web analytics tools (e.g., Google Analytics 4).

Experience working with a D2C subscription or retention model.