E-commerce, Website & Digital Marketing Manager (Personal Care & Cosmetics)

Greenspaceherbs; Bengaluru; On-site; INR 900,000 - 2,100,000; Full time

Job summary

Greenspaceherbs is looking for a Digital Marketing & E-commerce Lead to own the full digital ecosystem. You will manage website, D2C channels, SEO, content, and digital campaigns across skincare, cosmetics, and wellness lines to drive online revenue.

You will plan social content, coordinate influencers, measure performance, and partner with sales, R&D, and production teams to ensure brand consistency and rapid execution of campaigns.

Responsibilities

• Own Greenspace’s complete digital ecosystem across website, e-commerce, and online presence.
• Plan and execute performance marketing campaigns across Meta, Google, YouTube, and LinkedIn.
• Develop monthly social media calendars and manage content across platforms.
• Coordinate product listings, descriptions, certifications, images, and compliance.
• Drive SEO, content, and analytics to improve organic performance.
• Lead influencer campaigns, brand collaborations, and digital promotions.
• Coordinate cross-functional teams and present dashboards to management.

Skills

Shopify

WooCommerce

WordPress

Meta Ads Manager

Google Ads

GA4

Google Search Console

SEO

SEM

E-commerce Operations

Performance Marketing

Social Media Marketing

Email Marketing

Marketing Automation

CMS

Product Photography Coordination

Canva

Adobe Photoshop

Illustrator

CRM Tools

AI Marketing Tools

Tools

Shopify

WooCommerce

WordPress

GA4

Google Analytics

Google Tag Manager

CRM Tools

Canva

Adobe Photoshop

Illustrator

Job description

Department: Sales & Marketing
Location: Bengaluru
Experience: 6–8 Years
Reports To: Head – Sales & Marketing / Chief Operating Officer

Role Objective

To lead Greenspace’s digital commerce and brand presence by driving website performance, e-commerce sales, digital marketing campaigns, social media engagement, and online customer acquisition across the Personal Care, Cosmetics, Skincare, Hair Care, Herbal, and Wellness product portfolio.

1. Website & E-commerce Management (20%)

Responsibilities

• Manage the company’s website and e-commerce platforms (Shopify/WordPress or equivalent).
• Ensure all product launches, banners, promotional campaigns, offers, blogs, and landing pages are updated on time.
• Maintain website speed, security, SEO compliance, and user experience.
• Coordinate with developers for website enhancements and issue resolution.
• Optimize customer journey and website conversion rates.

KPIs

• 99.9% website uptime
• Website updates completed before campaign launch
• <2-second page load speed
• Increase website conversion rate
• Zero broken links or critical website issues

2. Performance Marketing & Customer Acquisition (25%)

Responsibilities

• Plan and optimize Meta Ads, Google Ads, YouTube Ads, and LinkedIn campaigns.
• Drive customer acquisition for D2C and B2B channels.
• Manage campaign budgets, ROAS, CAC, CPL, and conversion optimization.
• Execute retargeting and remarketing campaigns.
• Monitor Google Analytics (GA4), Meta Pixel, Google Tag Manager, and campaign tracking.

KPIs

• Target ROAS achievement
• Reduction in Customer Acquisition Cost (CAC)
• Qualified lead generation
• Increase in online revenue
• Campaign ROI

3. Brand & Social Media Management (20%)

Responsibilities

• Develop and execute monthly social media calendars.
• Manage Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.
• Plan campaigns around product launches, festivals, influencers, and promotions.
• Coordinate with graphic designers, photographers, videographers, and content creators.
• Ensure consistent premium brand communication.

KPIs

• 100% on-time publishing
• Engagement rate
• Reach & impressions
• Brand consistency score

Responsibilities

• Manage product listings across the website and online marketplaces.
• Upload product descriptions, ingredient lists, certifications, claims, usage directions, FAQs, images, and videos.
• Ensure compliance with cosmetic labeling and marketing guidelines.
• Coordinate inventory synchronization and stock visibility.

KPIs

• 100% listing accuracy
• Product updates within 24 hours
• Marketplace compliance

5. SEO, Content & Analytics (10%)

Responsibilities

• Develop SEO strategy for skincare, cosmetics, herbal, and wellness products.
• Optimize product pages, blogs, and educational content.
• Monitor website performance using GA4 and Search Console.
• Publish content supporting customer education and brand authority.

KPIs

• Organic traffic growth
• Keyword ranking improvement
• Website conversion improvement
• Bounce rate reduction

6. Campaigns, Influencer & Brand Promotions (10%)

Responsibilities

• Plan and execute digital campaigns for new product launches and seasonal promotions.
• Coordinate influencer marketing and brand collaborations.
• Work with agencies for performance marketing, content creation, and PR.
• Support exhibitions, trade shows, product launches, and promotional events through digital marketing.

KPIs

• Campaign execution within timelines
• Influencer campaign ROI
• Engagement and reach
• Lead generation from campaigns

7. Team & Cross-functional Coordination (5%)

Responsibilities

• Coordinate with Sales, Marketing, R&D, Regulatory Affairs, Quality, Production, Customer Care, and external agencies.
• Present weekly and monthly digital performance dashboards to management.
• Ensure timely execution of all digital initiatives.

KPIs

• Timely project completion
• Weekly KPI reporting

Core Responsibilities

• Own Greenspace’s complete digital ecosystem.
• Manage website and D2C e-commerce operations.
• Drive digital revenue growth through performance marketing.
• Build premium online brand visibility for Personal Care and Cosmetic products.
• Plan and execute product launch campaigns.
• Coordinate creative development for advertisements, social media, and website.
• Manage product catalogue, SEO, and customer experience.
• Track campaign performance and optimize marketing spend.
• Ensure brand consistency across all digital touchpoints.
• Build digital marketing strategies to support domestic and international business growth.

Key Skills Required

• Shopify / WooCommerce / WordPress
• Meta Ads Manager
• Google Ads
• Google Analytics (GA4)
• Google Search Console
• SEO & SEM
• E-commerce Operations
• Performance Marketing
• Social Media Marketing
• Email Marketing & Marketing Automation
• Content Management Systems (CMS)
• Product Photography Coordination
• Canva / Adobe Photoshop / Illustrator
• CRM Tools
• AI Marketing Tools (ChatGPT, Gemini, Canva AI, Adobe Firefly)

Industry Experience Preferred

• Personal Care
• Cosmetics
• Beauty
• Herbal Products
• Ayurveda
• FMCG
• D2C Consumer Brands

Performance Expectations (First 12 Months)

• Increase website traffic and online conversions.
• Grow D2C sales and customer acquisition through digital channels.
• Strengthen Greenspace’s digital presence as a trusted Personal Care and Wellness brand.
• Successfully launch and promote new cosmetic and personal care products across digital platforms.
• Improve customer engagement, brand awareness, and digital marketing ROI through data-driven strategies.